{"id":2681,"date":"2016-01-14T00:00:00","date_gmt":"2016-01-13T23:00:00","guid":{"rendered":"https:\/\/globe-group.com\/non-classifiee\/expertise-diffusion-presse-gratuite\/"},"modified":"2021-04-09T15:34:41","modified_gmt":"2021-04-09T14:34:41","slug":"expertise-diffusion-presse-gratuite","status":"publish","type":"post","link":"https:\/\/www.globe-shopper.fr\/fr\/article\/expertise-diffusion-presse-gratuite\/","title":{"rendered":"Qu&rsquo;est ce que la diffusion presse ?"},"content":{"rendered":"<p>Partout en France, les \u00e9quipes de l\u2019agence GLOBE Groupe diffusent et distribuent des supports de presse gratuite d\u2019actualit\u00e9 et institutionnels. Une seule mission les anime : accro\u00eetre le taux de prise en main de ces titres de presse. Pour y parvenir, l\u2019agence d\u00e9ploie des concepts de distribution bas\u00e9s sur des m\u00e9caniques g\u00e9o et chronomarket\u00e9es (analyse du comportement des individus dans l&rsquo;espace et le temps).<\/p>\n<h2>Les enjeux de la diffusion presse ?<\/h2>\n<p>La diffusion presse permet de contribuer \u00e0 l\u2019am\u00e9lioration de la visibilit\u00e9, de la notori\u00e9t\u00e9 et de l\u2019audience des journaux de presse gratuite.<br \/>\nGLOBE Diffusion, entit\u00e9 de l&rsquo;agence Globe Groupe d\u00e9di\u00e9e \u00e0 la diffusion de presse gratuite, d\u00e9ploie et met en \u0153uvre des solutions g\u00e9o et chronomarket\u00e9es pour cr\u00e9er et fid\u00e9liser le lectorat des supports de presse gratuite. A chaque titre son lectorat, \u00e0 chaque lectorat son mode de vie. Contr\u00f4l\u00e9 et certifi\u00e9 par l\u2019OJD, association pour le contr\u00f4le de la diffusion des m\u00e9dias, GLOBE Diffusion assure et garantie la distribution massive de titres de presse gratuite sur tout le territoire.<\/p>\n<h2>Exemple de campagne gratuite g\u00e9olocalis\u00e9e et chronomarket\u00e9e<\/h2>\n<p>Metronews, Stylist, le journal d\u2019\u00eele de France, A nous, Logic Immo\u2026 les plus prestigieux supports de presse gratuite font appel \u00e0 l\u2019expertise de l&rsquo;agence GLOBE Groupe pour cr\u00e9er et fid\u00e9liser leurs lectorats au travers de vastes campagnes de diffusion de presse gratuite.<br \/>\nAinsi GLOBE Groupe accompagne, notamment, le titre <a href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/co-distribution-parfumee-cacharel-et-metronews-orchestree-par-globe\/\">Metronews<\/a> depuis plus de 10 ans tant sur sa diffusion quotidienne que sur les op\u00e9rations sp\u00e9ciales de codistribution mises en place avec les annonceurs.<br \/>\nEt toujours dans l\u2019objectif d\u2019accro\u00eetre les chiffres d\u2019audience et de d\u00e9velopper le lectorat, l\u2019agence GLOBE Groupe a b\u00e2ti le premier r\u00e9seau fran\u00e7ais de kiosques de presse gratuite. Pr\u00e9sent aux acc\u00e8s strat\u00e9giques des principaux centres commerciaux de France, 100% Presse assure une visibilit\u00e9 et un taux de prise en main av\u00e9r\u00e9 aupr\u00e8s des shoppers. 100% presse : cr\u00e9ateur de lecteurs !<\/p>\n<p><strong>A chaque titre, sa cible et sa strat\u00e9gie de diffusion de presse.<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/equipe-globe-groupe\/\">Notre \u00e9quipe<\/a><\/li>\n<li><a href=\"\/?p=2658\">L&rsquo;agence GLOBE Groupe<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Partout en France, les \u00e9quipes de l\u2019agence GLOBE Groupe diffusent et distribuent des supports de presse gratuite d\u2019actualit\u00e9 et institutionnels. Une seule mission les anime : accro\u00eetre le taux de prise en main de ces titres de presse. Pour y parvenir, l\u2019agence d\u00e9ploie des concepts de distribution bas\u00e9s sur des m\u00e9caniques g\u00e9o et chronomarket\u00e9es (analyse [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2302,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[84,179,180],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diffusion Presse Gratuite - Street Marketing Globe<\/title>\n<meta name=\"description\" content=\"Campagne de diffusion presse gratuite, disposition strat\u00e9gique de kiosque presse\u2026 Gagnez en visibilit\u00e9 et augmenter votre audience !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/expertise-diffusion-presse-gratuite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diffusion Presse Gratuite - Street Marketing Globe\" \/>\n<meta property=\"og:description\" content=\"Campagne de diffusion presse gratuite, disposition strat\u00e9gique de kiosque presse\u2026 Gagnez en visibilit\u00e9 et augmenter votre audience !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globe-shopper.fr\/fr\/article\/expertise-diffusion-presse-gratuite\/\" \/>\n<meta property=\"og:site_name\" content=\"Globe Groupe\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-13T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-09T14:34:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/01\/Diffusion-presse-1024x669.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"669\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Dahan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Dahan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/expertise-diffusion-presse-gratuite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/expertise-diffusion-presse-gratuite\/\"},\"author\":{\"name\":\"Sophie Dahan\",\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/#\/schema\/person\/3cdc1d60223954f44821c8e1aadc4564\"},\"headline\":\"Qu&rsquo;est ce que la diffusion presse ?\",\"datePublished\":\"2016-01-13T23:00:00+00:00\",\"dateModified\":\"2021-04-09T14:34:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/expertise-diffusion-presse-gratuite\/\"},\"wordCount\":377,\"publisher\":{\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/#organization\"},\"keywords\":[\"agence GLOBE groupe\",\"campagne de diffusion presse\",\"diffusion presse gratuite\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/expertise-diffusion-presse-gratuite\/\",\"url\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/expertise-diffusion-presse-gratuite\/\",\"name\":\"Diffusion Presse Gratuite - 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