{"id":2662,"date":"2016-01-14T00:00:00","date_gmt":"2016-01-13T23:00:00","guid":{"rendered":"https:\/\/globe-group.com\/non-classifiee\/vision-agence-globe-groupe\/"},"modified":"2021-04-12T14:04:44","modified_gmt":"2021-04-12T13:04:44","slug":"globe-shopper-marketing","status":"publish","type":"post","link":"https:\/\/www.globe-shopper.fr\/fr\/article\/globe-shopper-marketing\/","title":{"rendered":"Le vision GLOBE SHOPPER MARKETING ? Un mod\u00e8le diff\u00e9rent bas\u00e9 sur l&rsquo;analyse de la rentabilit\u00e9"},"content":{"rendered":"<p>Avec pour objectif premier le ROI, l&rsquo;agence de shopper marketing GLOBE Groupe se positionne depuis 2002 comme un acteur en rupture avec les codes et sch\u00e9mas habituels du m\u00e9tier. Visant l\u2019excellence strat\u00e9gique et op\u00e9rationnelle, Jeremy Dahan, Pr\u00e9sident fondateur de GLOBE Groupe, a favoris\u00e9 la professionnalisation du m\u00e9tier et a apport\u00e9 un soin particulier aux d\u00e9tails pour faire de chaque op\u00e9ration un succ\u00e8s mesurable sur un march\u00e9 auparavant peu structur\u00e9.<\/p>\n<blockquote><p>\u00ab Aujourd\u2019hui, il est primordial de passer d\u2019un mod\u00e8le de co\u00fbt \u00e0 un mod\u00e8le d\u2019analyse de la rentabilit\u00e9. \u00bb<\/p><\/blockquote>\n<p>explique Jeremy Dahan<\/p>\n<p>Cette approche est appliqu\u00e9e \u00e0 chaque domaine d&rsquo;activit\u00e9 de l&rsquo;agence, animation commerciale, campagne de street marketing, activation de marque ou encore shopper marketing&#8230;pour une harmonisation et une professionnalisation de toutes les comp\u00e9tences.<br \/>\nL&rsquo;agence GLOBE Groupe d\u00e9veloppe au quotidien des concepts \u00e0 la fois cr\u00e9atifs et impactant en partant syst\u00e9matiquement de la probl\u00e9matique \u00ab business \u00bb de la marque. Objectif : passer d\u2019un mod\u00e8le de co\u00fbt \u00e0 une analyse en termes de rentabilit\u00e9.<br \/>\nUne vision strat\u00e9gique qui s\u2019exprime au travers d\u2019un accompagnement sur-mesure et d\u2019un conseil pointu adapt\u00e9 aux besoins de chaque annonceur.<br \/>\nDot\u00e9s d\u2019une sensibilit\u00e9 accrue \u00e0 la marque, les consultants de l&rsquo;agence GLOBE Groupe imaginent des campagnes in-store et out-store ing\u00e9nieuses et pertinentes pour accompagner le parcours du consommateur jusqu\u2019\u00e0 l\u2019acte d\u2019achat. Une seule philosophie les anime : garantir \u00e0 chaque client, id\u00e9es cr\u00e9atives, excellence op\u00e9rationnelle et r\u00e9sultats mesurables.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/metiers-out-store-et-in-store\/\">Nos m\u00e9tiers<\/a><\/li>\n<li><a href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/animation-commerciale-street-marketing\/\">Savoir faire et comp\u00e9tences<\/a><\/li>\n<li><a href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/expertise-street-marketing\/\">Street marketing<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Avec pour objectif premier le ROI, l&rsquo;agence de shopper marketing GLOBE Groupe se positionne depuis 2002 comme un acteur en rupture avec les codes et sch\u00e9mas habituels du m\u00e9tier. Visant l\u2019excellence strat\u00e9gique et op\u00e9rationnelle, Jeremy Dahan, Pr\u00e9sident fondateur de GLOBE Groupe, a favoris\u00e9 la professionnalisation du m\u00e9tier et a apport\u00e9 un soin particulier aux d\u00e9tails [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[170,171],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;agence shopper marketing GLOBE - Notre vision<\/title>\n<meta name=\"description\" content=\"La vision de l\u2019agence shopper marketing GLOBE : des concepts cr\u00e9atifs et impactant en partant de la probl\u00e9matique \u00ab business \u00bb de la marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/globe-shopper-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;agence shopper marketing GLOBE - Notre vision\" \/>\n<meta property=\"og:description\" content=\"La vision de l\u2019agence shopper marketing GLOBE : des concepts cr\u00e9atifs et impactant en partant de la probl\u00e9matique \u00ab business \u00bb de la marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globe-shopper.fr\/fr\/article\/globe-shopper-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Globe Groupe\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-13T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-12T13:04:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/01\/Graphique.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5472\" \/>\n\t<meta property=\"og:image:height\" content=\"3648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Dahan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Dahan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/globe-shopper-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/globe-shopper-marketing\/\"},\"author\":{\"name\":\"Sophie Dahan\",\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/#\/schema\/person\/3cdc1d60223954f44821c8e1aadc4564\"},\"headline\":\"Le vision GLOBE SHOPPER MARKETING ? 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