{"id":2605,"date":"2015-06-12T00:00:00","date_gmt":"2015-06-11T23:00:00","guid":{"rendered":"https:\/\/globe-group.com\/non-classifiee\/promotion-plv-premiers-activateurs-dachat\/"},"modified":"2021-04-13T09:50:55","modified_gmt":"2021-04-13T08:50:55","slug":"promotion-plv-premiers-activateurs-dachat","status":"publish","type":"post","link":"https:\/\/www.globe-shopper.fr\/fr\/article\/promotion-plv-premiers-activateurs-dachat\/","title":{"rendered":"Promotion et PLV : premiers activateurs d\u2019achat"},"content":{"rendered":"<p>Selon une \u00e9tude pr\u00e9sent\u00e9e par la r\u00e9gie NRJ Global le 10 juin, <a href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/les-plv-du-3eme-types-debarquent-en-lineaires\/\">la promotion et la publicit\u00e9 sur le lieu<\/a> de vente seraient les premiers contributeurs \u00e0 l\u2019acte d\u2019achat, devant les m\u00e9dias (t\u00e9l\u00e9vision, radio, affichage). Promotion et PLV s\u2019imposent \u00e9galement sur le recrutement de nouveaux acheteurs. Explications.<\/p>\n<p><!--more--><\/p>\n<p>Cette premi\u00e8re \u00e9tude \u00ab Glob Shopper \u00bb, r\u00e9alis\u00e9e avec Kantar Worldpanel, analyse le pouvoir des points de contact dans l&rsquo;acte d&rsquo;achat. 22 types de points de contact ont \u00e9t\u00e9 pass\u00e9s au crible aupr\u00e8s d&rsquo;un panel de 4 000 individus. Le classement en chiffres :<\/p>\n<ol>\n<li><strong>Promotion et PLV arrivent en t\u00eate (47% des actes d\u2019achat)<\/strong><\/li>\n<li>T\u00e9l\u00e9vision (28%)<\/li>\n<li>Radio (26%)<\/li>\n<li>Presse (14%)<\/li>\n<li>Internet (14%)<\/li>\n<li>Cin\u00e9ma (10%)<\/li>\n<li>Affichage (8%)<\/li>\n<\/ol>\n<p>Toujours selon cette \u00e9tude, <strong>la promotion et la PLV s\u2019imposent pour la conqu\u00eate de client\u00e8le<\/strong> avec un recrutement s\u2019\u00e9levant \u00e0 52% de nouveaux acheteurs contre seulement 35% pour les m\u00e9dias. Les m\u00e9dias s\u2019av\u00e8rent en revanche plus efficaces en terme de fid\u00e9lisation.<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Selon une \u00e9tude pr\u00e9sent\u00e9e par la r\u00e9gie NRJ Global le 10 juin, la promotion et la publicit\u00e9 sur le lieu de vente seraient les premiers contributeurs \u00e0 l\u2019acte d\u2019achat, devant les m\u00e9dias (t\u00e9l\u00e9vision, radio, affichage). Promotion et PLV s\u2019imposent \u00e9galement sur le recrutement de nouveaux acheteurs. Explications.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[115,116,117,118],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PLV et Promotion : activateurs d\u2019achat - Agence shopper Globe<\/title>\n<meta name=\"description\" content=\"Selon une \u00e9tude, la promotion et la PLV seraient les premiers contributeurs \u00e0 l\u2019acte d\u2019achat, devant les m\u00e9dias. Explications par l&#039;agence shopper Globe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/promotion-plv-premiers-activateurs-dachat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PLV et Promotion : activateurs d\u2019achat - Agence shopper Globe\" \/>\n<meta property=\"og:description\" content=\"Selon une \u00e9tude, la promotion et la PLV seraient les premiers contributeurs \u00e0 l\u2019acte d\u2019achat, devant les m\u00e9dias. 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