{"id":2594,"date":"2014-03-12T00:00:00","date_gmt":"2014-03-11T23:00:00","guid":{"rendered":"https:\/\/globe-group.com\/non-classifiee\/operation-marketing-experientiel-milka\/"},"modified":"2021-04-16T13:02:22","modified_gmt":"2021-04-16T12:02:22","slug":"operation-marketing-experientiel-milka","status":"publish","type":"post","link":"https:\/\/www.globe-shopper.fr\/fr\/article\/operation-marketing-experientiel-milka\/","title":{"rendered":"Milka poursuit le d\u00e9ploiement d\u2019op\u00e9rations de marketing exp\u00e9rientiel sur les aires de services avec l\u2019agence GLOBE Groupe"},"content":{"rendered":"<p>\u00ab\u00a0<i>Bienvenue dans le monde de Milka\u00a0!<\/i>\u00a0\u00bb scandent les animatrices et promotrices des ventes, recrut\u00e9es par l\u2019agence de marketing exp\u00e9rientiel GLOBE Groupe, pour vanter les m\u00e9rites des produits Milka <a href=\"https:\/\/www.globe-shopper.fr\/fr\/metiers\/roadshow-echantillonnage-vinci-rfe\/\">sur la route des vacances<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>Apr\u00e8s le succ\u00e8s remport\u00e9 par les op\u00e9rations de marketing exp\u00e9rientiel Milka lors des vacances de la Toussaint, cet hiver se sont les aires de services en direction des pistes de ski qui voient tout en violet et blanc.<\/p>\n<p>Les aires de services des p\u00e9troliers ont \u00e9t\u00e9 enti\u00e8rement relook\u00e9es gr\u00e2ce \u00e0 <a href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/promotion-plv-premiers-activateurs-dachat\/\">l\u2019installation de PLV<\/a> orientant les automobilistes vers des photocalls et exp\u00e9riences Milka.<\/p>\n<p>Sur place, petits et grands sont chaleureusement accueillis par la <a href=\"https:\/\/www.milka.fr\">mascotte<\/a> Milka pour une distribution gratuite de c\u00e2lins et une s\u00e9ance photo. En position tout shuss, droit comme un ski ou pour vire un moment croustillant avec Crispello\u2026 tout le monde veut sa photo. Les heureux participants \u00e0 ces op\u00e9rations de marketing exp\u00e9rientiel vachement sympas repartent avec une photo souvenir customis\u00e9e. Les vacances commencent bien !<\/p>\n<p>En compl\u00e9ment de ces op\u00e9rations de marketing exp\u00e9rientiel hautes en couleurs, l\u2019agence GLOBE Groupe a mis en place des m\u00e9caniques promotionnelles pour booster les ventes des produits Milka disponibles sur les aires de services. Une pluie de cadeaux et d\u2019avantages promotionnels pour inciter \u00e0 l\u2019achat imm\u00e9diat\u00a0!<\/p>\n<p>Des op\u00e9rations de marketing exp\u00e9rientiel qui ont remport\u00e9 un franc succ\u00e8s aupr\u00e8s de tous les vacanciers, et particuli\u00e8rement des familles, et fait s\u2019envoler les ventes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Bienvenue dans le monde de Milka\u00a0!\u00a0\u00bb scandent les animatrices et promotrices des ventes, recrut\u00e9es par l\u2019agence de marketing exp\u00e9rientiel GLOBE Groupe, pour vanter les m\u00e9rites des produits Milka sur la route des vacances.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[84,103,89],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Milka - 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