{"id":2537,"date":"2014-06-13T00:00:00","date_gmt":"2014-06-12T23:00:00","guid":{"rendered":"https:\/\/globe-group.com\/non-classifiee\/campagne-street-marketing-fdj-parions-sport\/"},"modified":"2021-04-14T14:34:20","modified_gmt":"2021-04-14T13:34:20","slug":"fdjcampagne-street-marketing-fdj-parions-sport","status":"publish","type":"post","link":"https:\/\/www.globe-shopper.fr\/fr\/article\/fdjcampagne-street-marketing-fdj-parions-sport\/","title":{"rendered":"FDJ met Parions Sport au rythme de la coupe du monde avec l\u2019agence GLOBE Groupe"},"content":{"rendered":"<p>FDJ &#8211; L\u2019agence GLOBE Groupe accompagne Parions Sport pour faire des fran\u00e7ais les plus grands fans de football. L&rsquo;agence GLOBE Groupe d\u00e9veloppe une campagne de street marketing festive pour supporter les joueurs de la Coupe du Monde avec le grand public.<\/p>\n<p><!--more--><\/p>\n<p>Un\u00a0cort\u00e8ge \u00ab\u00a0Happy Foot Parions Sport\u00a0\u00bb d\u00e9velopp\u00e9 en street marketing sillonne la France, du 14 juin au 12 juillet 2014, et plonge les passants dans une ambiance So foot, So Brasil. Encouragements et olas sont \u00e9galement au rendez-vous pour dynamiser les ventes des paris sportifs en points de vente. Vuvuzela, Fanbrush, drapeaux, maillot de foot et maracas\u2026 la Coupe du Monde du Br\u00e9sil comme si on y \u00e9tait gr\u00e2ce \u00e0 Parions Sport avec la FDJ !<\/p>\n<p><b>Cet \u00e9t\u00e9, le cort\u00e8ge street marketing \u00ab\u00a0Happy Foot Parions Sport\u00a0\u00bb ne passe pas inaper\u00e7ue<\/b><\/p>\n<p>Des mini terrains de foot mobiles prennent d\u2019assaut les rues des plus grandes villes de France (Bordeaux, Lille, Lyon, Marseille, Montpellier, Nantes, Paris, Rennes et Strasbourg). Festifs et dynamiques, les animateurs de street marketing Parions Sport font le show lors de leurs haltes dans les lieux \u00e0 fort trafic. Ils cr\u00e9ent l\u2019\u00e9v\u00e9nement pour interpeller tous les amateurs du ballon rond et offrent goodies et bons de r\u00e9duction. Et l\u2019exp\u00e9rience digitale n\u2019est pas en reste avec des d\u00e9monstrations de l\u2019application Parions Sport sur tablette num\u00e9rique.<\/p>\n<p>Les animateurs Parions Sport d\u00e9barquent \u00e9galement dans les bars et lieux de re-transmission de matchs de la Coupe du Monde pour faire la f\u00eate au rythme des buts et distribuer de nombreux goodies.<\/p>\n<p>Toute l\u2019ambiance d\u2019un stade de foot est recr\u00e9\u00e9e pour faire vivre l\u2019\u00e9v\u00e9nement comme si on y \u00e9tait\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FDJ &#8211; L\u2019agence GLOBE Groupe accompagne Parions Sport pour faire des fran\u00e7ais les plus grands fans de football. L&rsquo;agence GLOBE Groupe d\u00e9veloppe une campagne de street marketing festive pour supporter les joueurs de la Coupe du Monde avec le grand public.<\/p>\n","protected":false},"author":8,"featured_media":2202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[84,79],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FDJ - Campagne street marketing - Activation marketing Globe<\/title>\n<meta name=\"description\" content=\"FDJ met la campagne street marketing Parions Sport au rythme de la coupe du monde avec l&#039;expertise street marketing &amp; \u00e9v\u00e9nementiel de GLOBE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/fdjcampagne-street-marketing-fdj-parions-sport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FDJ - Campagne street marketing - Activation marketing Globe\" \/>\n<meta property=\"og:description\" content=\"FDJ met la campagne street marketing Parions Sport au rythme de la coupe du monde avec l&#039;expertise street marketing &amp; \u00e9v\u00e9nementiel de GLOBE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globe-shopper.fr\/fr\/article\/fdjcampagne-street-marketing-fdj-parions-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"Globe Groupe\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-12T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T13:34:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/01\/FDJ-Parions-Sport.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2592\" \/>\n\t<meta property=\"og:image:height\" content=\"1936\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Dahan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Dahan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/fdjcampagne-street-marketing-fdj-parions-sport\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/fdjcampagne-street-marketing-fdj-parions-sport\/\"},\"author\":{\"name\":\"Sophie Dahan\",\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/#\/schema\/person\/3cdc1d60223954f44821c8e1aadc4564\"},\"headline\":\"FDJ met Parions Sport au rythme de la coupe du monde avec l\u2019agence GLOBE Groupe\",\"datePublished\":\"2014-06-12T23:00:00+00:00\",\"dateModified\":\"2021-04-14T13:34:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/fdjcampagne-street-marketing-fdj-parions-sport\/\"},\"wordCount\":303,\"publisher\":{\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/#organization\"},\"keywords\":[\"agence GLOBE groupe\",\"agence street marketing GLOBE Groupe\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/fdjcampagne-street-marketing-fdj-parions-sport\/\",\"url\":\"https:\/\/www.globe-shopper.fr\/fr\/article\/fdjcampagne-street-marketing-fdj-parions-sport\/\",\"name\":\"FDJ - 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