{"id":2507,"date":"2013-10-16T00:00:00","date_gmt":"2013-10-15T23:00:00","guid":{"rendered":"https:\/\/globe-group.com\/non-classifiee\/une-co-distribution-parfumee-pour-cacharel-et-metronews-orchestree-par-lagence-globe-groupe\/"},"modified":"2021-04-16T13:32:40","modified_gmt":"2021-04-16T12:32:40","slug":"co-distribution-parfumee-cacharel-et-metronews-orchestree-par-globe","status":"publish","type":"post","link":"https:\/\/www.globe-shopper.fr\/fr\/article\/co-distribution-parfumee-cacharel-et-metronews-orchestree-par-globe\/","title":{"rendered":"Co-distribution parfum\u00e9e pour Cacharel et Metronews : une op\u00e9ration de street marketing originale"},"content":{"rendered":"

D\u00e9couvrez l\u2019op\u00e9ration de co-distribution<\/a> parfum\u00e9e Cacharel \/ Metronews pour le nouveau parfum Amor Amor in a flash.<\/p>\n

D\u00e8s 1962, Cacharel<\/a> s\u2019est propuls\u00e9e dans le pr\u00eat-\u00e0-porter en tant que pr\u00e9curseur gr\u00e2ce \u00e0 son fondateur Jean Bousquet, qui a su d\u00e9tourner les codes\u00a0 de la mode et communiquer ing\u00e9nieusement et en globalit\u00e9 dessus. Et c\u2019est depuis 1975 que Cacharel, sous licence avec le groupe l\u2019Or\u00e9al, commercialise ses parfums.<\/p>\n

Cacharel lance d\u00e9sormais son nouveau parfum, Amor Amor in a flash, qui renvoie au c\u00f4t\u00e9 romantique qui sommeille en nous. Pour ce lancement, Cacharel a choisi l\u2019agence GLOBE Groupe pour mener une op\u00e9ration de street marketing.<\/p>\n

Gr\u00e2ce \u00e0 l\u2019\u00e9chantillon vaporisateur de parfum distribu\u00e9 lors de cette op\u00e9ration de co-distribution parfum\u00e9e organis\u00e9e par l\u2019agence GLOBE Groupe, les passantes ont pu d\u00e9couvrir les essences du coup de foudre et des \u00e9motions intenses.\u00a0 Elles \u00e9taient ensuite invit\u00e9es par les animatrices \u00e0 se rendre dans la parfumerie la plus proche telle que S\u00e9phora, Marionnaud, Nocib\u00e9 ou encore Douglas pour acheter l\u2019un des trois formats du parfum Amor Amor in a flash, 30mL, 50mL ou 100mL. Une op\u00e9ration de street marketing rondement men\u00e9e !<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez l\u2019op\u00e9ration de co-distribution parfum\u00e9e Cacharel \/ Metronews pour le nouveau parfum Amor Amor in a flash. D\u00e8s 1962, Cacharel s\u2019est propuls\u00e9e dans le pr\u00eat-\u00e0-porter en tant que pr\u00e9curseur gr\u00e2ce \u00e0 son fondateur Jean Bousquet, qui a su d\u00e9tourner les codes\u00a0 de la mode et communiquer ing\u00e9nieusement et en globalit\u00e9 dessus. Et c\u2019est depuis 1975 […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[79,95],"acf":[],"yoast_head":"\nCo-distribution parfum\u00e9e Cacharel\/Metronews - Agence GLOBE<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne de co-distribution parfum\u00e9e Cacharel & Metronews par l'agence shopper Globe : street marketing & marketing \u00e9v\u00e9nementiel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/fr\/article\/co-distribution-parfumee-cacharel-et-metronews-orchestree-par-globe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co-distribution parfum\u00e9e Cacharel\/Metronews - 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