{"id":1046,"date":"2018-12-21T16:21:13","date_gmt":"2018-12-21T15:21:13","guid":{"rendered":"https:\/\/globe-group.com\/fr\/?post_type=playground&p=1046"},"modified":"2021-07-27T11:05:05","modified_gmt":"2021-07-27T10:05:05","slug":"marketing-activation-beaute","status":"publish","type":"playground","link":"https:\/\/www.globe-shopper.fr\/fr\/playground\/marketing-activation-beaute\/","title":{"rendered":"Cosm\u00e9tiques & Beaut\u00e9"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Face \u00e0 des consommateurs de plus en plus responsables et en <\/span>qu\u00eate de sens<\/b> dans leurs achats, le march\u00e9 de la beaut\u00e9 est sans doute celui le plus impact\u00e9 par la tendance du \u00ab\u00a0mieux consommer\u00a0\u00bb. La majorit\u00e9 des Fran\u00e7ais continuent d\u2019utiliser des cosm\u00e9tiques conventionnels, mais sont davantage vigilants quant \u00e0 la transparence des produits propos\u00e9s. Dans ce contexte, <\/span>la relation humaine, la proximit\u00e9, le conseil et la d\u00e9monstration produit personnalis\u00e9e retrouvent leurs lettres de noblesse<\/b> et participent \u00e0 gagner la confiance des consommateurs.<\/span><\/p>\n

En plein essor depuis plusieurs ann\u00e9es, le march\u00e9 de la beaut\u00e9 est LE chouchou des Fran\u00e7ais ! <\/span>Hyper trendy, ce march\u00e9 est dynamis\u00e9 par les influenceurs (3000 en France\u00a0!) et am\u00e8ne les marques et les distributeurs \u00e0 innover\u00a0: aussi bien sur les produits propos\u00e9s que sur la fa\u00e7on de vivre l\u2019exp\u00e9rience d\u2019achat.<\/span><\/p>\n

GLOBE GROUPE vous aide \u00e0 mieux comprendre le consommateur d\u2019aujourd\u2019hui, pour lui proposer <\/span>la meilleure exp\u00e9rience shopping<\/b>, en phase avec ses attentes, ses valeurs et l\u2019ADN de votre marque. En pla\u00e7ant toujours <\/span>l\u2019humain au c\u0153ur de nos dispositifs<\/b>, gr\u00e2ce \u00e0 notre vivier d\u2019experts de vente qui incarnent les valeurs de votre marque et la culture de votre march\u00e9, sur tous les r\u00e9seaux domestiques & Travel Retail<\/a> et canaux digitaux<\/a>.<\/span><\/p>\n

GLOBE GROUPE b\u00e9n\u00e9ficie d’une expertise tri-axe historique : soins<\/strong>, parfums<\/strong> et maquillages<\/strong> dans l’activation de marque et le staffing in-store.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

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Staffing In-Store<\/p>\n <\/a>\n<\/div>\n \n

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Activation de marque<\/p>\n <\/a>\n<\/div>\n \n <\/div>\n <\/div>\n\n [\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":7126,"template":"","meta":[],"categories_playground":[],"acf":[],"yoast_head":"\nMarketing Exp\u00e9rientiel pour les produits de beaut\u00e9 - Globe<\/title>\n<meta name=\"description\" content=\"Nous cr\u00e9ons des campagnes de marketing exp\u00e9rientiel aux entreprises de cosm\u00e9tiques & beaut\u00e9 afin de rapprocher les consommateurs des marques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/fr\/playground\/marketing-activation-beaute\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Exp\u00e9rientiel pour les produits de beaut\u00e9 - Globe\" \/>\n<meta property=\"og:description\" content=\"Nous cr\u00e9ons des campagnes de marketing exp\u00e9rientiel aux entreprises de cosm\u00e9tiques & beaut\u00e9 afin de rapprocher les consommateurs des marques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globe-shopper.fr\/fr\/playground\/marketing-activation-beaute\/\" \/>\n<meta property=\"og:site_name\" content=\"Globe Groupe\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-27T10:05:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Cosme\u0301tique-beaute\u0301-BW.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1534\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globe-shopper.fr\/fr\/playground\/marketing-activation-beaute\/\",\"url\":\"https:\/\/www.globe-shopper.fr\/fr\/playground\/marketing-activation-beaute\/\",\"name\":\"Marketing Exp\u00e9rientiel pour les produits de beaut\u00e9 - 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