{"id":32,"date":"2018-10-29T15:29:27","date_gmt":"2018-10-29T14:29:27","guid":{"rendered":"http:\/\/globe-group.com\/?page_id=32"},"modified":"2021-08-02T10:27:33","modified_gmt":"2021-08-02T09:27:33","slug":"modele-shopper-centric","status":"publish","type":"page","link":"https:\/\/www.globe-shopper.fr\/fr\/modele-shopper-centric\/","title":{"rendered":"Mod\u00e8le shopper"},"content":{"rendered":"<p>[vc_row][vc_column el_id=\u00a0\u00bbenjeux\u00a0\u00bb]\n    <div class=\"bubules l-width\">\n                    <h3 class=\"title\">Les enjeux<\/h3>\n                <div class=\"content row-3\">\n                            <div class=\"bubule\">\n                    <p class=\"title\">Augmenter le Sell Out; Recruter de nouveaux Acheteurs<\/p>\n                <\/div>\n                                        <div class=\"bubule\">\n                    <p class=\"title\">S\u2019adapter aux attentes des Shoppers et des Retailers<\/p>\n                <\/div>\n                                        <div class=\"bubule\">\n                    <p class=\"title\">Am\u00e9liorer la rentabilit\u00e9 des investissements Shoppers<\/p>\n                <\/div>\n                                <\/div>\n<\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbexperience\u00a0\u00bb][vc_column_text]<\/p>\n<h3>L\u2019exp\u00e9rience : pr\u00e9-requis \u00e0 l\u2019acte d\u2019achat<\/h3>\n<p>Les r\u00e8gles ont chang\u00e9. Un bon produit, une belle histoire sont indispensables mais ne suffisent plus pour vendre.<br \/>\nDans un monde toujours plus digital, face \u00e0 une offre toujours plus large et une surench\u00e8re promotionnelle, le shopper exige plus de contacts humain, plus de preuves, plus de sens\u2026 <a href=\"https:\/\/www.cbnews.fr\/marques\/image-experience-nouveau-pre-requis-achat-39538\">l\u2019exp\u00e9rience est devenue le pr\u00e9-requis \u00e0 l\u2019acte d\u2019achat<\/a>.<\/p>\n<p><strong>Et quand l\u2019exp\u00e9rience v\u00e9cue est positive, non seulement le consommateur ach\u00e8te, mais il est m\u00eame pr\u00eat a\u0300 acheter a\u0300 un prix un peu plus \u00e9lev\u00e9 et a\u0300 recommander a\u0300 son entourage.<\/strong><\/p>\n<p>C\u2019est pourquoi nous devons lui faire vivre la juste exp\u00e9rience, distinctive et m\u00e9morable sur son parcours de vie et son parcours d\u2019achat : voici le mod\u00e8le shopper centric de Globe.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb7206&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbparcours-shopper\u00a0\u00bb][vc_column_text]<\/p>\n<h3>SUIVRE LE PARCOURS DE VIE, ACTIVER LE PARCOURS D\u2019ACHAT<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb7208&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>Nous pla\u00e7ons le shopper marketing au c\u0153ur de trois publics cl\u00e9s : l\u2019acheteur, le distributeur et la marque. Nous travaillons sur tous les points de contacts pertinents \u00e0 l\u2019ext\u00e9rieur et \u00e0 l\u2019int\u00e9rieur du point de vente pour construire un programme d\u2019activation et un hors-m\u00e9dia planning efficaces.<\/p>\n<h4>\u201cTout ce qui n\u2019est pas mesur\u00e9 n\u2019est pas g\u00e9r\u00e9.\u201d<\/h4>\n<p>Le shopper marketing est une puissante pratique commerciale qui a un impact consid\u00e9rable sur les marques et sur les ventes. Nous d\u00e9finissons avec nos clients des indicateurs pour \u00e9valuer la pertinence, benchmarker et valider l\u2019efficacit\u00e9 des campagnes.<\/p>\n<p>Nous avons instaur\u00e9 une m\u00e9thodologie d\u2019\u00e9tude, afin de post-tester la performance de chaque campagne autour de KPI transactionnels et de KPI de branding.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbone-globe\u00a0\u00bb][vc_column_text]<\/p>\n<h3>One globe<\/h3>\n<h4>LA METHODOLOGIE SHOPPER CENTRIC<\/h4>\n<p><strong>Nous traduisons les insights aspirationnels en usage conso concrets pour d\u00e9finir o\u00f9, quand et comment interagir avec le shopper.<\/strong><\/p>\n<p><strong>Incarner la plateforme de marque, hi\u00e9rarchiser les touch points, faire jouer les synergies.<\/strong><\/p>\n<p>Nous <a href=\"https:\/\/www.globe-shopper.fr\/fr\/agence-shopper-marketing\/#modele-integre\">internalisons toutes les ressources<\/a> pour r\u00e9pondre en temps r\u00e9el aux besoins de nos clients, garantir le niveau de qualit\u00e9 et donc l\u2019efficacit\u00e9 des campagnes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"bubules2\">\n        <div class=\"content\">\n                            <div class=\"first\">\n                    <div class=\"bubule impair\">\n                        <p class=\"title\">INSIGHT SHOPPER<\/p>\n                    <\/div>\n                                            <div class=\"pair\">\n                            <div class=\"bubule\">\n                                <p class=\"title\">STRATEGIE<\/p>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            \n                            <div>\n                    <div class=\"bubule impair\">\n                        <p class=\"title\">HORS MEDIA PLANNING<\/p>\n                    <\/div>\n                                            <div class=\"pair\">\n                            <div class=\"bubule\">\n                                <p class=\"title\">CREATION<\/p>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            \n                            <div>\n                    <div class=\"bubule impair\">\n                        <p class=\"title\">PRODUCTION<\/p>\n                    <\/div>\n                                            <div class=\"pair\">\n                            <div class=\"bubule\">\n                                <p class=\"title\">MESURE<\/p>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/11\/Sans-titre.png\" alt=\"Sans titre\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/11\/Sans-titre.jpg\" alt=\"Sans titre\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/11\/TAILLE-IMAGES-SLIDERS-SITE.png\" alt=\"TAILLE IMAGES SLIDERS SITE\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column el_id=\u00a0\u00bbenjeux\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbexperience\u00a0\u00bb][vc_column_text] L\u2019exp\u00e9rience : pr\u00e9-requis \u00e0 l\u2019acte d\u2019achat Les r\u00e8gles ont chang\u00e9. Un bon produit, une belle histoire sont indispensables mais ne suffisent plus pour vendre. Dans un monde toujours plus digital, face \u00e0 une offre toujours plus large et une surench\u00e8re promotionnelle, le shopper exige plus de contacts humain, plus de preuves, plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-shopper.php","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopper Centric - Le Mod\u00e8le Shopper par GLOBE<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le mod\u00e8le shopper centric par Globe : acc\u00e9l\u00e9rer les ventes via des campagnes d&#039;activation 360\u00b0 et faire converger acheteur, distributeur &amp; marque\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/fr\/modele-shopper-centric\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopper Centric - 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