{"id":580,"date":"2018-11-19T16:28:50","date_gmt":"2018-11-19T15:28:50","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=metiers&p=580"},"modified":"2021-07-28T10:23:55","modified_gmt":"2021-07-28T09:23:55","slug":"globe-travel-retail","status":"publish","type":"metiers","link":"https:\/\/www.globe-shopper.fr\/fr\/metiers\/globe-travel-retail\/","title":{"rendered":"GLOBE TRAVEL RETAIL"},"content":{"rendered":"

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Filiale experte de la promotion des ventes et de l\u2019activation passager en a\u00e9roport et zones Duty Free<\/h2>\n

Avant la Covid, le Travel Retail<\/strong> \u00e9tait l\u2019un des secteurs les plus porteurs en mati\u00e8re de chiffre d\u2019affaires pour les marques de luxe en Parfums et Cosm\u00e9tiques. D\u00e9fini comme le \u00ab 6\u00e8me<\/sup> continent \u00e0 conqu\u00e9rir \u00bb, le march\u00e9 du Travel Retail<\/strong> \u00e9tait en constante \u00e9volution, avec une croissance \u00e0 2 chiffres jusqu’\u00e0 2019.<\/p>\n

Aujourd\u2019hui, challeng\u00e9 par la crise sanitaire, le Travel Retail est en pleine transformation et d\u00e9veloppe de nouvelles mani\u00e8res d\u2019offrir une exp\u00e9rience shopper sans couture. Les surfaces commerciales s’optimisent, int\u00e8grent davantage d’innovations, de divertissements et de services pour offrir la meilleure exp\u00e9rience passagers dans les a\u00e9roports. Le digital s’impose pour fluidifier le parcours d’achat sans encombrer les espaces de ventes tout en proposant\u00a0de nouveaux services \u00e0 valeur ajout\u00e9e (personal shopping, \u2026). Le Live Shopping<\/strong><\/a> devient une alternative, le shopper peut d\u00e9sormais acc\u00e9der \u00e0 un ambassadeur virtuel pour d\u00e9couvrir vos produits \u00e0 distance, depuis une borne digitale install\u00e9e en point de vente.<\/p>\n

Touristes et global<\/strong> shopper <\/strong>venant des quatre coins du monde, professionnels press\u00e9s ou habitu\u00e9s du voyage, ces voyageurs aux cultures et aux attentes vari\u00e9es sont autant de potentiels clients pour le Travel Retail<\/strong>. L\u2019enjeu pour les marques est de sortir des recettes du retail classique pour attirer un client captif mais versatile, peu fid\u00e8le et fortement orient\u00e9-prix.<\/p>\n

Notre mission est d\u2019aider les marques \u00e0 (re)commercer sur le r\u00e9seau Travel Retail, en am\u00e9liorant l\u2019exp\u00e9rience dans les espaces de ventes : personnalisation accrue \u00e0 travers du conseil client de pointe, hyper-sp\u00e9cialisation de nos forces de vente pour d\u00e9velopper les ventes crois\u00e9es et additionnelles. Notre approche est orient\u00e9e sur la qualit\u00e9 et l\u2019exp\u00e9rience shopper premium<\/strong>.<\/p>\n<\/div>\n

<\/span><\/span><\/div>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Notre r\u00f4le est de proposer la meilleure exp\u00e9rience shopping aux passagers des a\u00e9roports.<\/strong>[\/vc_column_text]\n
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S\u00e9lectionner les meilleurs ambassadeurs<\/p>\n <\/div>\n

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Booster les conversions, l'impulse buying et le panier moyen<\/p>\n <\/div>\n

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Faire vivre une exp\u00e9rience exclusive & m\u00e9morable au shopper<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n [vc_column_text]Sur les march\u00e9s Beaut\u00e9<\/a> (Parfums, soins, cosm\u00e9tiques), Boissons<\/a>, High-tech, Confectionnary & Gastromomy et Lifestyle, avec trois niveaux d’accompagnement :[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3″][vc_column_text]<\/p>\n

Accompagner les marques qui souhaitent s’implanter<\/strong> dans le circuit Travel Retail : consulting, d\u00e9veloppement commercial et r\u00e9f\u00e9rencement produit.<\/p>\n

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Booster la visibilit\u00e9<\/strong> des marques qui sont d\u00e9j\u00e0 implant\u00e9es : proposer la meilleure activation Travel Shopper et assurer une excellence op\u00e9rationnelle.<\/p>\n

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D\u00e9velopper la puissance<\/strong> des marques tr\u00e8s bien install\u00e9es : \u00e0 travers de l’innovation shopper et des activations de marque wahou et sur-mesure.<\/p>\n

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Notre m\u00e9thodologie<\/h2>\n

Une activation de marque en a\u00e9roport ne s\u2019improvise pas. Notre m\u00e9tier va au-del\u00e0 de la mise en place d\u2019\u00e9quipes expertes et ambassadrices de votre marque. GLOBE TRAVEL RETAIL<\/strong> est une agence int\u00e9gr\u00e9e qui imagine l\u2019ensemble du concept d\u2019activation, du print au digital, \u00e0 travers une offre cl\u00e9-en-main<\/strong> pour faire la diff\u00e9rence en a\u00e9roport.[\/vc_column_text]\n

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STRAT\u00c9GIE<\/p>\n <\/div>\n

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CR\u00c9ATION<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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SOURCING<\/p>\n <\/div>\n

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TRAINING & COACHING<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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PRODUCTION & LOGISTIQUE<\/p>\n <\/div>\n

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MESURE<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n

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Nos partenaires<\/h2>\n

Forts de nos partenaires leader du march\u00e9, nous b\u00e9n\u00e9ficions d’une empreinte EMEA avec un tr\u00e8s fort d\u00e9veloppement en France\/Suisse\/Allemagne.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb7011″ img_size=\u00a0\u00bb285×94″ alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb7012″ img_size=\u00a0\u00bb285×94″ alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb7083″ img_size=\u00a0\u00bb285×94″ alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]\n

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Nos profils<\/h2>\n

Selon vos besoins et l\u2019univers de votre marque, nous s\u00e9lectionnons les meilleurs profils dans notre vivier d\u2019experts qualifi\u00e9s. Ils sont ensuite form\u00e9s \u00e0 votre marque, vos produits et aux techniques de vente Travel Retail.<\/p>\n

Promoter, BC\/BA, Retail Supervisor, Merchandiser, Beautician, Trainer,…\u00a0Tous nos talents sont accr\u00e9dit\u00e9s pour animer et vendre dans les espaces de vente des a\u00e9roports.[\/vc_column_text]\n

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\n \"collaborateur\"\n <\/div>\n
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GLOBE TRAVEL RETAIL en quelques chiffres<\/h2>\n

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KPI<\/p><\/div>\n\n

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\n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n Taux de Transformation<\/span>\n <\/text>\n
85%<\/div>\n <\/svg>\n <\/div>\n\n
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\n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n Taux de Service<\/span>\n <\/text>\n
98%<\/div>\n <\/svg>\n <\/div>\n\n
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\n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n Pays Couverts<\/span>\n <\/text>\n
15<\/div>\n <\/svg>\n <\/div>\n\n
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Nos clients<\/h2>\n <\/div>\n <\/div>\n
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\n \"\"\n <\/div>\n
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\n \"\"\n <\/div>\n
\n \"Activia\n <\/div>\n
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\n \"Mi-cho-ko\"\n <\/div>\n
\n \"Mikado\"\n <\/div>\n
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\n \"\"\n <\/div>\n
\n \"Nespresso\"\n <\/div>\n
\n \"\"\n <\/div>\n
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\n \"OPI\n <\/div>\n
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\n \"\"\n <\/div>\n
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\n \"\"\n <\/div>\n
\n \"Poulain\n <\/div>\n
\n \"Prince\n <\/div>\n
\n \"Pure\n <\/div>\n
\n \"Ricola\n <\/div>\n
\n \"Romy\n <\/div>\n
\n \"Espresso\n <\/div>\n
\n \"SC\n <\/div>\n
\n \"Schweppes\n <\/div>\n
\n \"Sephora\n <\/div>\n
\n \"SISLEY\"\n <\/div>\n
\n \"Smartbox\n <\/div>\n
\n \"Stylist\n <\/div>\n
\n \"Tuc\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"Yves\n <\/div>\n
\n \"Yves-Saint-Laurent\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
\n Contactez-nous<\/a>\n <\/div>\n\n [\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":7174,"template":"","meta":{"_acf_changed":false},"class_list":["post-580","metiers","type-metiers","status-publish","has-post-thumbnail","hentry","categorie_metiers-globe-travel-retail","categorie_metiers-travel-retail","categorie_metiers-work-2"],"acf":[],"yoast_head":"\nActivation de Marque Travel Retail - GLOBE TRAVEL RETAIL<\/title>\n<meta name=\"description\" content=\"Vous recherchez comment am\u00e9liorer l'exp\u00e9rience client et l'exp\u00e9rience d'achat dans les a\u00e9roports ? 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