{"id":5521,"date":"2021-06-28T09:42:03","date_gmt":"2021-06-28T08:42:03","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/?post_type=metiers&#038;p=5521"},"modified":"2021-07-27T10:48:47","modified_gmt":"2021-07-27T09:48:47","slug":"activation-de-marques","status":"publish","type":"metiers","link":"https:\/\/www.globe-shopper.fr\/fr\/metiers\/activation-de-marques\/","title":{"rendered":"Activation de marques"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h3>RE-ENCHANTER L\u2019EXPERIENCE CLIENT<\/h3>\n<p>L\u2019enjeu : construire une communication int\u00e9gr\u00e9e en activant une combinaison de touchpoints , s\u00e9lectionn\u00e9s en fonction de leur efficacit\u00e9 et leur pertinence. Si le message doit rester coh\u00e9rent, la prise de parole est, elle, \u00e0 adapter selon le public, le timing et l\u2019environnement.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"kpi m-width\">\n\n        <div class=\"kpi-b\"><p>KPI<\/p><\/div>\n\n        <div class=\"circles\">\n                            \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1219.74\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">74%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Selon les consommateurs, 74% des marques pourraient dispara\u00eetre sans m\u00eame qu\u2019ils s\u2019en rendent compte<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1198.71\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">71%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">71 % des consommateurs fran\u00e7ais attendent que les marques soient pr\u00e9sentes exactement quand et o\u00f9 ils en ont besoin<\/div>\n    <\/div>\n<\/div>\n                                <\/div>\n\n    <\/div>\n\n    [\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":7148,"template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagne Brand Activation - Activation de Marque 360\u00b0 Globe<\/title>\n<meta name=\"description\" content=\"Vous souhaitez lancer un projet d&#039;activation marketing 360\u00b0 ? 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