{"id":7557,"date":"2022-03-17T15:26:35","date_gmt":"2022-03-17T14:26:35","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/?post_type=case_study&#038;p=7557"},"modified":"2022-03-18T10:51:35","modified_gmt":"2022-03-18T09:51:35","slug":"carte-noire-prets-a-boire","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/fr\/case-study\/carte-noire-prets-a-boire\/","title":{"rendered":"Roadshow Carte Noire"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]A l\u2019approche de la fin d\u2019ann\u00e9e, avec l\u2019hiver qui s\u2019installe et la fatigue qui se fait ressentir, Carte Noire cr\u00e9e l\u2019\u00e9v\u00e9nement avec sa nouvelle gamme de caf\u00e9s pr\u00eats-\u00e0-boire.\u00a0C\u2019est une premi\u00e8re pour la marque qui innove avec des caf\u00e9s aux saveurs gourmandes \u00e0 savourer chaud ou froid dans un format pratique \u00e0 emporter partout\u00a0! A l\u2019occasion du lancement de cette nouveaut\u00e9, Carte Noire fait appel \u00e0 l\u2019agence GLOBE, experte en animation commerciale et marketing exp\u00e9rientiel, pour faire d\u00e9couvrir et appr\u00e9cier aux parisiens les qualit\u00e9s de ce produit gourmand. Attention roadshow gourmand \u00e0 l\u2019horizon\u00a0!<\/p>\n<h3><strong>Carte Noire lance \u00e0 GLOBE le d\u00e9fi suivant\u00a0: Faire des passants de potentiels acheteurs des produits de la marque.<\/strong><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><strong>Un roadshow pour parcourir \u00a0Paris \u00e0 la rencontre du futur consommateur \u2026 <\/strong><\/h4>\n<p>Pour faire conna\u00eetre la nouvelle gamme de caf\u00e9s Carte Noire pr\u00eats-\u00e0-boire et faire d\u00e9couvrir ce nouveau mode de consommation au plus grand nombre de consommateurs, GLOBE \u00a0met \u00e0 disposition son expertise en marketing exp\u00e9rientiel et propose \u00e0 la marque de parcourir les quartiers parisiens \u00e0 bord d\u2019un CoffeeTruck brand\u00e9 et stylis\u00e9 selon les codes de la marque.<\/p>\n<p>La gamme \u00e9tant d\u00e9j\u00e0 r\u00e9f\u00e9renc\u00e9e au sein de l\u2019enseigne Monoprix, le coffee truck Carte Noire vient r\u00e9galer tous les passants chaque jour pr\u00e9c\u00e9dant No\u00ebl en s\u2019installant \u00e0 proximit\u00e9 imm\u00e9diate des magasins pour offrir une pause gourmande et r\u00e9confortante. Une activation de marque dont le dispositif a permis de g\u00e9n\u00e9rer du drive to store.<\/p>\n<p>Attention, incroyablement bon !\u00a0A l\u2019ardoise, les consommateurs d\u00e9couvrent les best-sellers Mochaccino et Cappuccino, ils commandent la saveur de leur choix qu\u2019ils pourront d\u00e9guster \u00e0 leur guise chaud ou froid, sur place ou \u00e0 emporter. Ils pourront ensuite retrouver toute la gamme au rayon caf\u00e9 de leur magasin Monoprix le plus proche.<\/p>\n<p>En compl\u00e9ment, des \u00e9quipes d\u2019ambassadeurs mobiles positionn\u00e9es sur les zones de flux et \u00e0 l\u2019entr\u00e9e des magasins Monoprix invitent les passants \u00e0 d\u00e9guster la nouvelle boisson en d\u00e9viant le trafic vers le Coffee Truck.<\/p>\n<h4><strong>Et leur offrir une surprise pour les f\u00eates. <\/strong><\/h4>\n<p>Outre la d\u00e9gustation g\u00e9n\u00e9reuse des caf\u00e9s Carte Noire pr\u00eat-\u00e0-boire, une offre d\u00e9couverte de remise imm\u00e9diate sous forme de bon de r\u00e9duction multi-produits \u00e9tait offerte\u00a0par les \u00e9quipes d\u2019ambassadeurs Carte Noire.<\/p>\n<p>Une m\u00e9canique promo qui a permis de favoriser le drive to rayon, la mise en caddie imm\u00e9diate et l\u2019achat multiple sur l\u2019ensemble de la gamme de produits.<\/p>\n<p>Faire d\u00e9guster pour faire acheter, tel fut l\u2019enjeu de ce roadshow \u00e9v\u00e9nementiel de proximit\u00e9 qui a permis de faire d\u00e9couvrir l\u2019innovation dans les meilleures conditions en investissant le quotidien des Parisiens.<\/p>\n<p>Durant les 2 semaines d\u2019activation, 65\u00a0000 consommateurs parisiens ont \u00e9t\u00e9 expos\u00e9s \u00e0 la campagne.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2022\/03\/275750373_733123004376656_1233684718684342617_n.jpg\" alt=\"275750373_733123004376656_1233684718684342617_n\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2022\/03\/275739514_1351327215292907_7636951683688086738_n.jpg\" alt=\"275739514_1351327215292907_7636951683688086738_n\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2022\/03\/275689959_1227644241095078_4206464327688734199_n.jpg\" alt=\"275689959_1227644241095078_4206464327688734199_n\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2022\/03\/275689959_1227644241095078_4206464327688734199_n-1.jpg\" alt=\"275689959_1227644241095078_4206464327688734199_n (1)\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2022\/03\/275685363_351911606684548_8561233545827103981_n.jpg\" alt=\"275685363_351911606684548_8561233545827103981_n\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2022\/03\/275608348_1180532896037690_948445064335218980_n.jpg\" alt=\"275608348_1180532896037690_948445064335218980_n\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"button\">\n        <a href=\"\">En savoir +<\/a>\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbvn-centered-title\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">D\u00c9COUVREZ NOTRE SAVOIR-FAIRE ET NOS AUTRES M\u00c9TIERS<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":7558,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roadshow Carte Noire - Globe Groupe<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le case study Carte Noire : un roadshow gourmand pour faire d\u00e9couvrir leur nouveaux caf\u00e9s pr\u00eats-\u00e0-boire. 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