{"id":1847,"date":"2015-11-30T17:42:43","date_gmt":"2015-11-30T16:42:43","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=case_study&#038;p=1847"},"modified":"2021-02-24T17:05:32","modified_gmt":"2021-02-24T16:05:32","slug":"street-marketing-partenariat-rfe","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/fr\/case-study\/street-marketing-partenariat-rfe\/","title":{"rendered":"Partenariat RFE"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>De l\u2019importance strat\u00e9gique de s\u2019inviter sur la route des vacances<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>Rassurer les clients et enchanter leurs consommateurs<\/strong><\/p>\n<p>Les autoroutes constituent de v\u00e9ritables lieux de transit, avec de gros flux de populations (pr\u00e8s de 2,42 millions de v\u00e9hicules sur les routes chaque jour), particuli\u00e8rement au moment des d\u00e9parts en vacances, une audience captive avec des contacts souvent difficiles \u00e0 atteindre (notamment les familles), dans un moment particuli\u00e8rement propice \u00e0 la consommation (vell\u00e9it\u00e9s d\u2019achat inh\u00e9rentes aux d\u00e9parts en vacances). Ce r\u00e9seau autoroutier doit r\u00e9pondre \u00e0 des normes de s\u00e9curit\u00e9 tr\u00e8s fortes en termes de production et de d\u00e9roul\u00e9 op\u00e9rationnel. C\u2019est la raison pour laquelle RFE (r\u00e9gie des autoroutes VINCI) confie depuis 4 ans l\u2019exclusivit\u00e9 des ses campagnes d\u2019activation \u00e0 l\u2019agence GLOBE qui g\u00e8re l\u2019ensemble de ces contraintes op\u00e9rationnelles.<br \/>\nDes campagnes \u00e0 l\u2019impact redoutable, chronom\u00e9tr\u00e9es, qui n\u00e9cessitent une excellente connaissance du shopper, pour s\u2019adapter aux temps de pause des usagers, respecter la sp\u00e9cificit\u00e9 des contraintes du r\u00e9seau Vinci autoroute et r\u00e9pondre aux attentes des marques.<br \/>\nGLOBE orchestre des programmes d\u2019activation destin\u00e9s \u00e0 animer le r\u00e9seau des autoroutes en mixant exp\u00e9rience et diffusion : sampling sur les aires de service, Roadshows sur les aires de repos\/service\u2026 Nos op\u00e9rations sont balis\u00e9es en amont gr\u00e2ce \u00e0 un puissant r\u00e9seau d\u2019affichage, et des campagnes de teasing sur Radio Vinci Autoroute.<\/p>\n<p>#Roadshow #Echantillonnage #Sampling[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p>\n\n    <div class=\"video content-video\">\n        <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n        <div class=\"title\"><\/div>\n        <div class=\"sub-title\"><\/div>\n        <div class=\"youtube\">\n            <iframe width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-IwAuA8xhYo\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n        <\/div>\n    <\/div>\n\n    \n<p>[\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"kpi m-width\">\n\n        <div class=\"kpi-b\"><p>KPI<\/p><\/div>\n\n        <div class=\"circles\">\n                            \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">2.42M<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">de v\u00e9hicules en moyenne par jour<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1296.85\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">85%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">des destinations \u00ab littoral \u00bb desservies par le r\u00e9seau Vinci autoroutes<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1142.63\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">63%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">du trafic annuel national sur ce r\u00e9seau<\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/01\/RFE-2.jpg\" alt=\"RFE 2\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/01\/RFE-1.jpg\" alt=\"RFE 1\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/01\/RFE-3.jpg\" alt=\"RFE 3\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"button\">\n        <a href=\"\">En savoir +<\/a>\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p class=\"vn-centered-title\" style=\"text-align: center;\">D\u00c9COUVREZ NOTRE SAVOIR-FAIRE ET NOS AUTRES M\u00c9TIERS<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":3878,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study Vinci RFE - Roadshow &amp; Street Marketing Globe<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre case study Vinci RFE, un roadshow &amp; une campagne de street 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