{"id":1798,"date":"2015-11-30T15:03:47","date_gmt":"2015-11-30T14:03:47","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=case_study&p=1798"},"modified":"2021-02-24T17:10:39","modified_gmt":"2021-02-24T16:10:39","slug":"roadshow-andros-tour","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/fr\/case-study\/roadshow-andros-tour\/","title":{"rendered":"Andros Tour"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Le premier Food Truck Andros d\u00e9di\u00e9 au fruit<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb1799″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb title=\u00a0\u00bbEn chiffres\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]D\u00e9gustation et animation gratuite autour du 1er Food Truck Andros d\u00e9di\u00e9 aux Fruits<\/strong><\/p>\n

Market leader, Andros doit \u0153uvrer pour sa cat\u00e9gorie et faire (re)d\u00e9couvrir le plaisir, la gourmandise et la vari\u00e9t\u00e9 des fruits aux g\u00e9n\u00e9rations X et Y, afin d\u2019ancrer le r\u00e9flexe fruit dans leur quotidien.
\nInspir\u00e9 de l\u2019engouement des Fran\u00e7ais pour la street food, l\u2019alternative urbaine \u00e0 la \u00ab malbouffe \u00bb, Andros part \u00e0 la rencontre des familles \u00e0 bord de son Food Truck d\u00e9di\u00e9 aux fruits.<\/p>\n

A l\u2019instar d\u2019un vrai Food Truck commercial, le design et l\u2019am\u00e9nagement du camion Andros est particuli\u00e8rement soign\u00e9, le menu gourmand et vari\u00e9 \u00e9volue au cours de la journ\u00e9e pour contextualiser la gamme au complet. Un site Internet d\u00e9di\u00e9 permet de suivre le parcours du Food Truck. Et comme rien n\u2019est plus important que la satisfaction des consommateurs : des bornes tactiles permettant aux clients de donner leur avis en temps r\u00e9el sur les produits propos\u00e9s \u00e0 la d\u00e9gustation.<\/p>\n

Pendant que les plus grands font le plein de vitamines, les petits participent \u00e0 la cueillette bondissante Andros sur trampoline g\u00e9ant.
\nCentres villes, GMS, aires de services, campings, plages, Kid Expo, Drive Show, stations de ski\u20262 ans de tourn\u00e9e et c\u2019est pas fini.<\/p>\n

#Roadshow #FoodTruck #Echantillonnage[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

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KPI<\/p><\/div>\n\n

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95%<\/div>\n <\/svg>\n <\/div>\n\n
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<\/div>\n
d\u2019attribution \u00e0 la marque<\/div>\n <\/div>\n<\/div>\n \n
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23%<\/div>\n <\/svg>\n <\/div>\n\n
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<\/div>\n
de taux de transformation \u00e0 J+2<\/div>\n <\/div>\n<\/div>\n \n
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\n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n points<\/span>\n <\/text>\n
+21<\/div>\n <\/svg>\n <\/div>\n\n
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<\/div>\n
Proximit\u00e9 avec la marque<\/div>\n <\/div>\n<\/div>\n <\/div>\n\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
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\"ANDROS-slider-3-e1452201255481\"<\/div>\n
\"ANDROS-slider-2-e1452201233193\"<\/div>\n
\"andros\"<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
\n En savoir +<\/a>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

D\u00c9COUVREZ NOTRE SAVOIR-FAIRE ET NOS AUTRES M\u00c9TIERS<\/p>\n

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