{"id":1779,"date":"2015-12-03T14:27:39","date_gmt":"2015-12-03T13:27:39","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=case_study&p=1779"},"modified":"2021-02-24T17:01:50","modified_gmt":"2021-02-24T16:01:50","slug":"animation-commerciale-affligem","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/fr\/case-study\/animation-commerciale-affligem\/","title":{"rendered":"Les Ma\u00eetres Brasseurs Affligem"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

La Premiumisation, source de d\u00e9sirabilit\u00e9<\/h2>\n

<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Animation Affligem : le luxe pour la bi\u00e8re<\/strong><\/p>\n

La bi\u00e8re Affligem puise ses racines dans pr\u00e8s de 1000 ans d\u2019histoire, gr\u00e2ce au pr\u00e9cieux savoir-faire de la confr\u00e9rie des moines brasseurs de l\u2019abbaye d\u2019Affligem\u2026<\/p>\n

Pour autant, la d\u00e9gustation de la bi\u00e8re est aujourd\u2019hui galvanis\u00e9e et banalis\u00e9e. Comment lui redonner ses lettres de noblesse\u00a0?\u00a0 En s\u2019inspirant du code du luxe et de l\u2019\u0153nologie.<\/p>\n

Install\u00e9es aux c\u0153urs des GMS, les caves \u00e0 Bi\u00e8res Affligem reprennent l\u2019\u00e9l\u00e9gance authentique et le design contemporain des grandes maisons de vins et spiritueux. Accueillis par Les Ma\u00eetres Brasseurs Affligem, les shoppers d\u00e9couvrent l\u2019art de d\u00e9guster la bi\u00e8re d\u2019abbaye, un rituel multi-sensoriel et p\u00e9dagogique<\/p>\n

L\u2019initiation propos\u00e9e reste ancr\u00e9e dans l\u2019ADN de la marque, intimiste et prestigieuse, authentique et subtile.<\/p>\n

#In-store #Flagship #StoryTelling#StorySelling[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

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KPI<\/p><\/div>\n\n

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\n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n <\/span>\n <\/text>\n
77%<\/div>\n <\/svg>\n <\/div>\n\n
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taux de transformation<\/div>\n <\/div>\n<\/div>\n \n
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100%<\/div>\n <\/svg>\n <\/div>\n\n
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taux de satisfaction des enseignes<\/div>\n <\/div>\n<\/div>\n \n
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\n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n packs<\/span>\n <\/text>\n
2,6<\/div>\n <\/svg>\n <\/div>\n\n
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<\/div>\n
ventes par panier moyen<\/div>\n <\/div>\n<\/div>\n <\/div>\n\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
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\"AFFLIGEM<\/div>\n
\"Affligem<\/div>\n
\"AFFLIGEM<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
\n En savoir +<\/a>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

D\u00c9COUVREZ NOTRE SAVOIR-FAIRE ET NOS AUTRES M\u00c9TIERS<\/p>\n

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