{"id":1393,"date":"2018-12-27T17:12:02","date_gmt":"2018-12-27T16:12:02","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=case_study&#038;p=1393"},"modified":"2021-02-22T16:54:55","modified_gmt":"2021-02-22T15:54:55","slug":"roadshow-nespresso-cafe-ephemere","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/fr\/case-study\/roadshow-nespresso-cafe-ephemere\/","title":{"rendered":"Stylist x Le Caf\u00e9 \u00c9ph\u00e9m\u00e8re Nespresso"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>Nespresso<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>Stylist, le f\u00e9minin urbain gratuit venu bousculer les codes de la presse f\u00e9minine premium, lance le Stylist Truck\u00a0: un truck itin\u00e9rant qui accueillera des collaborations \u00e9ph\u00e9m\u00e8res pour faire d\u00e9couvrir aux millenials les marques incontournables du moment.\u00a0<\/strong><strong>Lancement de la premi\u00e8re \u00e9dition le 16 d\u00e9cembre en partenariat exclusif avec Nespresso.<\/strong><\/p>\n<p>Pour le lancement du Stylist Truck, <strong>Stylist s\u2019associe \u00e0 Nespresso<\/strong>, la r\u00e9f\u00e9rence du caf\u00e9 portionn\u00e9 de haute qualit\u00e9, pour soutenir le lancement de Vertuo, sa derni\u00e8re innovation qui propose \u00ab\u00a0un caf\u00e9 \u00e0 la hauteur des grandes tasses\u00a0\u00bb.<\/p>\n<p>\u00c0 partir du 16 d\u00e9cembre et pour 6 mois le Stylist Truck\u00a0se mue en <em>coffee shop <\/em>aux couleurs de Vertuo\u00a0permettant \u00e0 Nespresso de partir \u00e0 la conqu\u00eate d\u2019un nouveau public, les amateurs de caf\u00e9 au format mugs.<\/p>\n<p>Le caf\u00e9 truck Stylist x Nespresso prendra ses quartiers tous les vendredis dans des lieux d\u2019affluence Parisiens rigoureusement s\u00e9lectionn\u00e9s. Au menu\u00a0: d\u00e9gustations gratuites sur place \u00ab\u00a0au comptoir\u00a0\u00bb, ou mugs \u00e0 emporter pour les plus press\u00e9es.<\/p>\n<p><strong>\u00c0\u00a0propos de Stylist<\/strong><\/p>\n<p>Stylist est un nouveau concept d\u2019hebdomadaire Fremium sp\u00e9cialement con\u00e7u pour des jeunes femmes actives et urbaines, intelligentes et exigeantes\u2026 pour elles-m\u00eames et pour leur style. Plusieurs fois r\u00e9compens\u00e9 pour sa cr\u00e9ativit\u00e9 \u00e9ditoriale, Stylist a \u00e9t\u00e9 \u00e9lu marque m\u00e9dia de l\u2019ann\u00e9e au UK, o\u00f9 il est devenu le premier hebdomadaire mode et lifestyle avec 419 632 exemplaires diffus\u00e9s chaque semaine. En France, Stylist est d\u00e9velopp\u00e9 en joint-venture entre le Groupe Marie Claire et Short List M\u00e9dia, cr\u00e9ateur du concept original. Dans le respect de l\u2019ADN anglais, il propose une \u00e9criture visuelle forte, des sujets magazines toujours surprenants, une mode et une beaut\u00e9 haut de gamme, cr\u00e9atives et expertes. Il est diffus\u00e9 tous les jeudis \u00e0 plus de 400 000 exemplaires dans 10 villes fran\u00e7aises : Paris, Lyon, Marseille, Aix-en Provence, Nice, Bordeaux, Toulouse, Strasbourg, Nantes et Lille.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p>\n\n    <div class=\"video content-video\">\n        <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n        <div class=\"title\"><\/div>\n        <div class=\"sub-title\"><\/div>\n        <div class=\"youtube\">\n            <iframe width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/uHn2RVCkO1s\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n        <\/div>\n    <\/div>\n\n    \n<p>[\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"kpi m-width\">\n\n        <div class=\"kpi-b\"><p>KPI<\/p><\/div>\n\n        <div class=\"circles\">\n                            \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1226.75\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">500K<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Contacts<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">x4<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Intentions d'achat de la machine Vertuo<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1261.8\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n     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sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">79%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">M\u00e9morisation<\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Ness-Styl-3.jpg\" alt=\"Ness Styl 3\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Ness-Styl-1.jpg\" alt=\"Ness Styl 1\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Ness-Styl-2.jpg\" alt=\"Ness Styl 2\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"button\">\n        <a href=\"\">En savoir +<\/a>\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p class=\"vn-centered-title\" style=\"text-align: center;\">D\u00c9COUVREZ NOTRE SAVOIR-FAIRE ET NOS AUTRES M\u00c9TIERS<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":3588,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study Nespresso Caf\u00e9 Eph\u00e9m\u00e8re - Roadshow Stylist et Globe<\/title>\n<meta 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