{"id":1335,"date":"2017-10-20T09:54:53","date_gmt":"2017-10-20T08:54:53","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=case_study&#038;p=1335"},"modified":"2021-07-12T13:01:31","modified_gmt":"2021-07-12T12:01:31","slug":"pop-up-store-dyson-city-rising","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/fr\/case-study\/pop-up-store-dyson-city-rising\/","title":{"rendered":"Dyson ouvre un pop-up store premium"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>Le \u00ab Cube Dyson \u00bb s&rsquo;installe en plein c\u0153ur de trois grandes villes de France<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb4015&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]LE CUBE DYSON A INVESTI DES LIEUX DE VIE ET DE TRAFIC DENSE<br \/>\nPOUR B\u00c9N\u00c9FICIER D\u2019UN FLUX DE MASSE NATUREL<br \/>\nPens\u00e9 et am\u00e9nag\u00e9 comme une maison, chaque pi\u00e8ce sc\u00e9narise les produits et fait vivre une exp\u00e9rience lifestyle avec d\u00e9monstration professionnelle et essai live.<\/p>\n<p>Les visiteurs ont pu d\u00e9couvrir, prendre en main et tester l\u2019aspirateur sans-fil Dyson V8, le purificateur Dyson Pure Hot+Cool Link, ou encore le s\u00e8che-cheveux Dyson Supersonic au travers de mises en sc\u00e8nes du quotidien.<\/p>\n<p>LA TOURN\u00c9E DU CUBE DYSON<br \/>\n34 journ\u00e9es d\u2019animation + relais en galeries commerciales<\/p>\n<p>-Parvis de la Gare St Lazare &#8211; Paris \/ 1er centre commercial de Paris<\/p>\n<p>-Terrasse du Vieux Port &#8211; Marseille<\/p>\n<p>-Parvis de la D\u00e9fense &#8211; Paris<\/p>\n<p>UNE EXP\u00c9RIENCE UNIQUE<br \/>\n1. Conseil et d\u00e9monstrations par les experts Dyson<\/p>\n<p>2. Les consommateurs d\u00e9couvrent et testent les toutes derni\u00e8res technologies Dyson en live<\/p>\n<p>3. Achat imm\u00e9diat sur place, le consommateur repart avec son produit<\/p>\n<p>CAMPAGNE DE G\u00c9N\u00c9RATION DE TRAFIC<br \/>\nUne campagne de g\u00e9n\u00e9ration de trafic renforce l\u2019\u00e9v\u00e9nement :<\/p>\n<p>-Equipes mobiles qui vont \u00e0 la rencontre des consommateurs<\/p>\n<p>-Pr\u00e9sence de PLV hors-norme maximisant la visibilit\u00e9<\/p>\n<p>-Black-box \u00e0 l&rsquo;ext\u00e9rieur du cube<\/p>\n<p>LE DISPOSITIF MALL<br \/>\nUn espace de 10m2 install\u00e9 en galerie commerciale \u00e0 proximit\u00e9 du cube : d\u00e9monstration des aspirateurs Dyson V8 et g\u00e9n\u00e9ration de trafic vers le cube[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p>\n\n    <div class=\"video content-video\">\n        <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n        <div class=\"title\"><\/div>\n        <div class=\"sub-title\"><\/div>\n        <div class=\"youtube\">\n            <iframe width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/hVBxJF8jCPE\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n        <\/div>\n    <\/div>\n\n    \n<p>[\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"kpi m-width\">\n\n        <div class=\"kpi-b\"><p>KPI<\/p><\/div>\n\n        <div class=\"circles\">\n                            \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">100%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Taux de m\u00e9morisation<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1331.9\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">x4,2<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Intention d'achat<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1338.91\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">91%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Taux de recommandation<\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Dyson-4.jpg\" alt=\"Dyson 4\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Dyson-1.jpg\" alt=\"Dyson 1\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Dyson-2.jpg\" alt=\"Dyson 2\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Dyson-3.jpg\" alt=\"Dyson 3\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"button\">\n        <a href=\"\">En savoir +<\/a>\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p class=\"vn-centered-title\" style=\"text-align: center;\">D\u00c9COUVREZ NOTRE SAVOIR-FAIRE ET NOS AUTRES M\u00c9TIERS<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":3582,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study Dyson City Rising - Pop&#039;Up Store Ev\u00e9nementiel Globe<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre case study Dyson City Rising, un Pop&#039;Up Store \u00e9v\u00e9nementiel imagin\u00e9 et cr\u00e9\u00e9 par l&#039;agence de shopper marketing Globe Groupe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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