{"id":1302,"date":"2018-12-27T16:19:58","date_gmt":"2018-12-27T15:19:58","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=case_study&#038;p=1302"},"modified":"2021-07-12T13:00:24","modified_gmt":"2021-07-12T12:00:24","slug":"roadshow-fructis-superhair-tour","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/fr\/case-study\/roadshow-fructis-superhair-tour\/","title":{"rendered":"Fructis #Superhair Tour"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>#Superhair Tour<\/h2>\n<h3><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4>Lors d\u2019un roadshow estival, Garnier est all\u00e9 \u00e0 la rencontre des\u00a0Millennials pour relancer aupr\u00e8s d\u2019eux la marque Fructis. Un dispositif d\u2019activation nomade et connect\u00e9, en accord avec leurs modes de vie.<\/h4>\n<p>Pour relancer sa marque de soins capillaires vitamin\u00e9e, Garnier a mis en place un v\u00e9ritable roadshow, le \u00ab Superhair tour \u00bb Fructis du 9 mai au 29 juillet derniers. En travaillant la proximit\u00e9, Fructis est entr\u00e9 dans le quotidien des jeunes pour cr\u00e9er de l&rsquo;engagement en donnant vie \u00e0 la nouvelle plateforme de marque #Superfruits in real life. Le truck a ainsi travers\u00e9 24 villes dont 9 stations baln\u00e9aires dans l\u2019objectif de rencontrer les Millennials sur leurs lieux de vie et de vacances.<\/p>\n<p>\u2022 Roadshow \u00ab\u00a0Superhair Tour\u00a0\u00bb : 3 mois de tourn\u00e9e dans 24 villes<\/p>\n<p>\u2022 D\u00e9couverte produit : Showroom + diagnostic avec une hair-stylist<\/p>\n<p>\u2022 Exp\u00e9rience live : photobooth g\u00e9n\u00e9rateur d\u2019UGC<\/p>\n<p>\u2022 Sampling + m\u00e9canique drive to store : 800 000 contacts<\/p>\n<p>Le truck s\u2019est transform\u00e9 en un lieu d\u2019expression pour la marque, proposant une exp\u00e9rience fast and fun \u00e0 l\u2019abri des intemp\u00e9ries et au c\u0153ur du flux des passants. Gr\u00e2ce \u00e0 ce dispositif, Fructis a pu entrer\u00a0au contact de plus de 800 000 Millennials.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p>\n\n    <div class=\"video content-video\">\n        <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n        <div class=\"title\"><\/div>\n        <div class=\"sub-title\"><\/div>\n        <div class=\"youtube\">\n            <iframe width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/SIaNJ5VzvGo\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n        <\/div>\n    <\/div>\n\n    \n<p>[\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"kpi m-width\">\n\n        <div class=\"kpi-b\"><p>KPI<\/p><\/div>\n\n        <div class=\"circles\">\n                            \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1373.96\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">96%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Taux de m\u00e9morisation<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1282.83\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">83%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Intention d'achat<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1289.84\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">84%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Taux de recommandation<\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Fructis-3.jpg\" alt=\"Fructis 3\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Fructis-1.jpg\" alt=\"Fructis 1\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Fructis-2.jpg\" alt=\"Fructis 2\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"button\">\n        <a href=\"https:\/\/www.globe-shopper.fr\/fr\/contact\/\">Contactez-nous<\/a>\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p class=\"vn-centered-title\" style=\"text-align: center;\">D\u00c9COUVREZ NOTRE SAVOIR-FAIRE ET NOS AUTRES M\u00c9TIERS<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":3594,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study Garnier Fructis #Superhair Tour - Roadshow Estival Globe<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre case study 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