{"id":1140,"date":"2018-12-27T13:50:40","date_gmt":"2018-12-27T12:50:40","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=case_study&p=1140"},"modified":"2021-02-24T11:49:10","modified_gmt":"2021-02-24T10:49:10","slug":"marketing-experientiel-activia","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/fr\/case-study\/marketing-experientiel-activia\/","title":{"rendered":"Activia Touche De"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Une pause nature avec Activia<\/h2>\n

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<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb1205″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

S’accorder une parenth\u00e8se d\u00e9tente avec les nouveaux yaourts ACTIVIA TOUCHE DE inspir\u00e9s de l’infusion<\/h3>\n

Cette ann\u00e9e, Activia va plus loin\u00a0et propose de\u00a0nouvelles recettes\u00a0avec des parfums in\u00e9dits inspir\u00e9s de l’infusion\u00a0pour une nouvelle exp\u00e9rience en bouche, \u00e0 la fois subtile et d\u00e9licieuse. \u00ab\u00a0Touche\u00a0de<\/a>\u00a0\u00bb c’est la d\u00e9licate alliance de plantes et de notes naturelles de fruits. A cette occasion Globe a install\u00e9 pour la marque une\u00a0bulle transparente sur le parvis de la Gare St Lazare, pour incarner\u00a0<\/b>la Naturalit\u00e9 de la gamme Touche de.<\/b><\/p>\n

Immersion dans la bulle Touche de<\/h3>\n

1.Une d\u00e9gustation fa\u00e7on bar \u00e0 infusion<\/p>\n

2.\u00a0Un rituel de service soign\u00e9 et rafra\u00eechissant fa\u00e7on Tea Time<\/p>\n

3.Une animation photo ludique<\/p>\n

Et pour les plus press\u00e9s, d\u00e9gustation on the go via les triporteurs v\u00e9g\u00e9talis\u00e9s[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column]\n

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KPI<\/p><\/div>\n\n

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77K<\/div>\n <\/svg>\n <\/div>\n\n
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d\u00e9gustations offertes<\/div>\n <\/div>\n<\/div>\n \n
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64%<\/div>\n <\/svg>\n <\/div>\n\n
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ont particip\u00e9 \u00e0 l'exp\u00e9rience photo<\/div>\n <\/div>\n<\/div>\n \n
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100%<\/div>\n <\/svg>\n <\/div>\n\n
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excellent accueil de la campagne<\/div>\n <\/div>\n<\/div>\n <\/div>\n\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
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\"Activia<\/div>\n
\"Activia<\/div>\n
\"Activia<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
\n En savoir +<\/a>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

D\u00c9COUVREZ NOTRE SAVOIR-FAIRE ET NOS AUTRES M\u00c9TIERS<\/p>\n

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