{"id":650,"date":"2018-10-29T15:29:27","date_gmt":"2018-10-29T14:29:27","guid":{"rendered":"https:\/\/globe-group.com\/modele-shopper\/"},"modified":"2021-04-29T13:39:09","modified_gmt":"2021-04-29T12:39:09","slug":"shopper-marketing-strategy","status":"publish","type":"page","link":"https:\/\/www.globe-shopper.fr\/en\/shopper-marketing-strategy\/","title":{"rendered":"Mod\u00e8le shopper"},"content":{"rendered":"

[vc_row][vc_column el_id=\u00a0\u00bbenjeux\u00a0\u00bb]\n

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Accelerate Sales Recruit new Buyers<\/p>\n <\/div>\n

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Meet Brands, Shoppers and Retailers expectations<\/p>\n <\/div>\n

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Improve the ROI of Shopper investments<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n

<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbexperience\u00a0\u00bb][vc_column_text]<\/p>\n

What you try is what you buy<\/h3>\n

The rules have changed. A good product and a good story are essential, but are no longer enough to sell.<\/p>\n

While technology, online shopping and globalization have deeply shaken up the industry, shoppers still expect brands and retailers to remember that shopping is above all supposed to make you feel good, to have a human touch, to provide you with tangible proof and immediate satisfaction…experience and experimentation come first.<\/p>\n

And when the experience is positive, consumers are willing to buy and advocate the product to their community.<\/strong><\/p>\n

That\u2019s why we have to provide them with the right, distinctive, meaningful and memorable experience where shoppers are living and where they are buying.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb6604″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]\n

<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbparcours-shopper\u00a0\u00bb][vc_column_text]<\/p>\n

FROM PATH TO PURCHASE TO PATH TO LIFE<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb6605″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]We put shopper marketing at the heart of three key audiences: the buyer, the retailer and the brand. We work on all relevant contact points inside and outside the point of sale to build an effective activation programme and touchpoint planning.<\/p>\n

\u201cIn data we trust.\u201d<\/h4>\n

Shopper marketing is a powerful retail tool that has a significant impact on brands and sales: we define the KPIs with our clients to assess relevance, benchmark and validate the effectiveness of campaigns.<\/p>\n

We post-test each campaign to evaluate its business and brand performance with our own scorecard methodology.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbone-globe\u00a0\u00bb][vc_column_text]<\/p>\n

One globe<\/h3>\n

A SHOPPER-CENTRIC APPROACH<\/h4>\n

We translate aspirational insights into actionable levers to connect the brand with the shoppers in the moments and at the locations that matter most.<\/p>\n

We transform brand equity into actions, build the perfect touchpoint planning and always optimize\u00a0your ROI.<\/p>\n

We are a fully integrated agency that responds to our clients\u2019 needs in real time and guarantee the quality and effectiveness of campaigns.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

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SHOPPER INSIGHT<\/p>\n <\/div>\n

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STRATEGY<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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TOUCH POINT PLANNING<\/p>\n <\/div>\n

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CREATIVITY<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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PRODUCTION<\/p>\n <\/div>\n

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MEASUREMENT<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n

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\"Sans<\/div>\n
\"Sans<\/div>\n
\"TAILLE<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n [\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column el_id=\u00a0\u00bbenjeux\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbexperience\u00a0\u00bb][vc_column_text] What you try is what you buy The rules have changed. A good product and a good story are essential, but are no longer enough to sell. While technology, online shopping and globalization have deeply shaken up the industry, shoppers still expect brands and retailers to remember that shopping is above all […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-shopper.php","meta":{"footnotes":""},"acf":[],"yoast_head":"\nShopper Model by Globe Groupe - A Customer Centric Vision<\/title>\n<meta name=\"description\" content=\"Discover the Shopper Model by Globe: Accelerate sales by creating activation campaigns and create the focal point of three key groups: buyer, distributor & brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/en\/shopper-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopper Model by Globe Groupe - 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