{"id":467,"date":"2018-10-29T15:29:14","date_gmt":"2018-10-29T14:29:14","guid":{"rendered":"http:\/\/globe-group.com\/a-propos\/"},"modified":"2021-04-29T14:08:06","modified_gmt":"2021-04-29T13:08:06","slug":"shopper-marketing-agency","status":"publish","type":"page","link":"https:\/\/www.globe-shopper.fr\/en\/shopper-marketing-agency\/","title":{"rendered":"The agency"},"content":{"rendered":"

[vc_row][vc_column el_id=\u00a0\u00bbsuccess-story\u00a0\u00bb]\n

\n

A french success story<\/h2>\n

It\u2019s in the Luxury industry in the USA, where Jeremy Dahan, CEO & Chairman of Globe Groupe, learned his trade, notably with LVMH in the late 90\u2019s. At this time, Shopper Marketing was a hot topic everywhere in the States, but basically unknown in France. Convinced of the power and potential of this new shopper centric vision for brands, he launched Globe in France in 2002.<\/p>\n

Now the market-leader and one of the fastest-growing agencies on the segment, Globe keeps on spreading the word about Shopper Marketing in France and in Europe by expanding its footprint to Germany in 2014 and Switzerland in 2018.<\/p>\n<\/div>\n

<\/span><\/span><\/div>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbchiffres\u00a0\u00bb]\n
\n
\n
Numbers<\/div>\n
\n \"Numbers\"\n \"Numbers\"\n <\/div>\n <\/div>\n\n \n
\n
\n

120 active customers<\/p>\n <\/div>\n

\n
\n
\n \"Activia\n <\/div>\n
\n \"Affligem\n <\/div>\n
\n \"Andros\n <\/div>\n
\n \"Aperol\n <\/div>\n
\n \"Giorgio\n <\/div>\n
\n \"Atelier\n <\/div>\n
\n \"Autan\n <\/div>\n
\n \"Baileys\n <\/div>\n
\n \"Belin\n <\/div>\n
\n \"Belvita\n <\/div>\n
\n \"Bonduelle\n <\/div>\n
\n \"Bourjois\n <\/div>\n
\n \"Carrefour\n <\/div>\n
\n \"Carte\n <\/div>\n
\n \"Cartier\n <\/div>\n
\n \"Cassegrain\n <\/div>\n
\n \"Celio\n <\/div>\n
\n \"Christian\n <\/div>\n
\n \"Coca-Cola\n <\/div>\n
\n \"Compeed\n <\/div>\n
\n \"Coty\n <\/div>\n
\n \"Danette\n <\/div>\n
\n \"Danone\n <\/div>\n
\n \"Danone\n <\/div>\n
\n \"Desperados\n <\/div>\n
\n \"Diesel\n <\/div>\n
\n \"Dyson\n <\/div>\n
\n \"Edelweiss\n <\/div>\n
\n \"Essie\n <\/div>\n
\n \"Finley\n <\/div>\n
\n \"Glenmorangie\n <\/div>\n
\n \"Granola\n <\/div>\n
\n \"Guerlain\n <\/div>\n
\n \"Heineken\n <\/div>\n
\n \"Heudebert\n <\/div>\n
\n \"Homann\n <\/div>\n
\n \"Issey\n <\/div>\n
\n \"Jean-Paul\n <\/div>\n
\n \"Kleenex\n <\/div>\n
\n \"Lanc\u00f4me\n <\/div>\n
\n \"Light\n <\/div>\n
\n \"Caf\u00e9\n <\/div>\n
\n \"Mc\n <\/div>\n
\n \"Mercedes-benz\n <\/div>\n
\n \"Mi-cho-ko\"\n <\/div>\n
\n \"Mikado\n <\/div>\n
\n \"Milka\n <\/div>\n
\n \"Nespresso\n <\/div>\n
\n \"Neutrogena\n <\/div>\n
\n \"Nina\n <\/div>\n
\n \"Old\n <\/div>\n
\n \"OPI\n <\/div>\n
\n \"Oreo\n <\/div>\n
\n \"Paco\n <\/div>\n
\n \"Pelforth\n <\/div>\n
\n \"Petit\n <\/div>\n
\n \"Pierre\n <\/div>\n
\n \"Poulain\n <\/div>\n
\n \"Prince\n <\/div>\n
\n \"Pure\n <\/div>\n
\n \"Ricola\n <\/div>\n
\n \"Romy\n <\/div>\n
\n \"SC\n <\/div>\n
\n \"Schweppes\n <\/div>\n
\n \"Sephora\n <\/div>\n
\n \"Smartbox\n <\/div>\n
\n \"Stylist\n <\/div>\n
\n \"Tuc\n <\/div>\n
\n \"Yves\n <\/div>\n
\n \"Yves-Saint-Laurent\n <\/div>\n
\n \"C\u00f4te\n <\/div>\n
\n \"Fuzetea\n <\/div>\n
\n \"Lu\n <\/div>\n
\n \"Espresso\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"CAMPARI\n <\/div>\n
\n \"clarins\"\n <\/div>\n
\n \"fauchon\"\n <\/div>\n
\n \"Les\n <\/div>\n
\n \"NUXE\"\n <\/div>\n
\n \"loreal\n <\/div>\n
\n \"MARS\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"SISLEY\"\n <\/div>\n
\n \"\"\n <\/div>\n <\/div>\n <\/div>\n
\n

5,000 monthly payslips<\/p>\n <\/div>\n

\n
\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n
\n \"collaborateur\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbmodele-integre\u00a0\u00bb][vc_column_text]<\/p>\n

AN INTEGRATED MODEL<\/h3>\n

\u201cFeet on the Ground, Head in the Stars\u201d<\/h4>\n

All you need for an effective shopper marketing campaign under one roof…that is what makes us actually so effective.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

\n
\n
\n

Strategy<\/p>\n <\/div>\n

\n

Schedule<\/p>\n <\/div>\n

\n

Creation<\/p>\n <\/div>\n

\n

Production<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n

<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb244″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text]<\/p>\n

Strategic planning<\/h3>\n

Our teams anticipate and decode consumer trends, generate shopper insights, decipher evolving retailer ecosystems and competitive landscapes. and design effective shopper marketing plans.<\/strong><\/p>\n

By cross-referencing market analysis with the specifics of the brand to
\ndetermine the most relevant levers to be activated, and the associated marketing and sales action plan.
\nOur obsession: high added value programs for brands, shoppers. retailers[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text]<\/p>\n

Touch point planning<\/h3>\n

WE CONNECT BRANDS AND SHOPPERS AT THE PERFECT TIME AND PLACE<\/strong><\/p>\n

Today, everyone is a shopper and shoppers are everywhere. We translate aspirational insights into actionable levers to connect the brand with
\ntheir shoppers in the moments and at the locations that matter most.<\/p>\n

We own the largest shopper database that allow us to determine the best geographic, schedule of actions and the perfect reach.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3″][vc_column_text]<\/p>\n

Design & Creation<\/h3>\n

We design creative and abitious brand activation campaigns… while keeping it real.<\/strong><\/p>\n

An international team with advertising experience driven by a shared desire to bring outstanding shopper
\nexperiences to life.<\/p>\n

Art directors, copywriters, retail designers, 3D graphic artists, rough men \u2026many talents working together to
\nconnect brands and shoppers[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text]<\/p>\n

The factory<\/h3>\n

Design office, sourcing and manufacturing.<\/strong><\/p>\n

Skilled craftsmen based in and around Paris (woodworkers, bodyshop technicians, assistants, sound\/light\/video technicians, upholsterers, installers, etc.) with ultra-modern equipment ensure 24\/7 deployment and after-sales service for our systems.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb247″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb250″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text]<\/p>\n

People<\/h3>\n

Casting, Recruitment, Training and Payroll.<\/strong><\/p>\n

Globe manages a network of 27,000 brand ambassadors and 15,000 promoters, issuing some 60,000 payslips every year. Our back-office, a true hot-line, keeps us in contact with our teams in the field, providing upstream information, interacting during operations and ensuring feedback at the end of each campaign.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text]<\/p>\n

Logistics<\/h3>\n

SEVEN DAYS A WEEK, 24\/7 Storage, kitting, dispatch, cold-chain logistics, booth installation and after-sales checks.<\/strong><\/p>\n

We can also provide you with a large fleet of customisable vehicles (tricycles, food trucks, Airstream caravans, XXL Smart cars, pick-ups, minivans, etc.). Six logistics hubs ensure nationwide coverage[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]<\/p>\n

Field Service Management<\/h3>\n

Set up of the technical Specs, location scouting, booking & set ups, liaison with city councils, retail partner contacts, shopping centres, security checkpoints, elaboration of prevention plans, roadbooks, etc. We are local, we are flexible, we are responsive.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb247″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]\n

<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbinternational\u00a0\u00bb][vc_column_text]<\/p>\n

International<\/h3>\n

\u201cTHINK GLOBAL, ACT LOCAL\u201d<\/h4>\n

Based out of hubs in France, Germany and Switzerland, we work with international clients throughout Europe. The multi-country organization leads to cost synergies while meeting local specificities, which is key to ensure the most relevant and effective activation.<\/p>\n

 <\/p>\n

PARIS\u00a0 |\u00a0 LYON\u00a0 |\u00a0 MARSEILLE\u00a0 |\u00a0 LILLE\u00a0 |\u00a0 TOULOUSE\u00a0 |\u00a0 NANTES\u00a0 |\u00a0 BREMEN
\nFRANKFURT\u00a0 |\u00a0 ZURICH\u00a0 |\u00a0 BASEL\u00a0 |\u00a0 GENEVA<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

\n
\n
\n
\"TAILLE<\/div>\n
\"CARTE<\/div>\n
\"BAILEYS\"<\/div>\n
\"TAILLE<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

OUR PARTNERS<\/h3>\n

\u201cCONVERTING REACH INTO SALES\u201d<\/h4>\n

We select the networks with the highest contact, experience and conversion potential for your brand. We streamline the process (location mapping, footfall count per location, accessibility, technical specs, storage areas and tracking), enhance the area and optimise the cost per contact. We make it easy.<\/p>\n

We\u2019re proud to work with the most powerful networks in France.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbpartenaires\u00a0\u00bb]\n

\n
\n
<\/span><\/span><\/div>\n

<\/h2>\n
<\/div>\n <\/div>\n\n
<\/div>\n\n
\n
\n
\"Metrobus\"<\/div>\n
\"Mediagares\"<\/div>\n
\"RFE<\/div>\n
\"Klepierre\"<\/div>\n
\"Taste<\/div>\n <\/div>\n <\/div>\n <\/div>\n \n [\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbclients\u00a0\u00bb]\n
\n
\n
<\/div>\n
\n
<\/span><\/span><\/div>\n

Nos clients<\/h2>\n <\/div>\n <\/div>\n
\n
\n
\n \"Activia\n <\/div>\n
\n \"Affligem\n <\/div>\n
\n \"Andros\n <\/div>\n
\n \"Aperol\n <\/div>\n
\n \"Giorgio\n <\/div>\n
\n \"Atelier\n <\/div>\n
\n \"Autan\n <\/div>\n
\n \"Baileys\n <\/div>\n
\n \"Belin\n <\/div>\n
\n \"Belvita\n <\/div>\n
\n \"Bonduelle\n <\/div>\n
\n \"Bourjois\n <\/div>\n
\n \"Carrefour\n <\/div>\n
\n \"Carte\n <\/div>\n
\n \"Cartier\n <\/div>\n
\n \"Cassegrain\n <\/div>\n
\n \"Celio\n <\/div>\n
\n \"Christian\n <\/div>\n
\n \"Coca-Cola\n <\/div>\n
\n \"Compeed\n <\/div>\n
\n \"Coty\n <\/div>\n
\n \"Danette\n <\/div>\n
\n \"Danone\n <\/div>\n
\n \"Danone\n <\/div>\n
\n \"Desperados\n <\/div>\n
\n \"Diesel\n <\/div>\n
\n \"Dyson\n <\/div>\n
\n \"Edelweiss\n <\/div>\n
\n \"Essie\n <\/div>\n
\n \"Finley\n <\/div>\n
\n \"Glenmorangie\n <\/div>\n
\n \"Granola\n <\/div>\n
\n \"Guerlain\n <\/div>\n
\n \"Heineken\n <\/div>\n
\n \"Heudebert\n <\/div>\n
\n \"Homann\n <\/div>\n
\n \"Issey\n <\/div>\n
\n \"Jean-Paul\n <\/div>\n
\n \"Kleenex\n <\/div>\n
\n \"Lanc\u00f4me\n <\/div>\n
\n \"Light\n <\/div>\n
\n \"Caf\u00e9\n <\/div>\n
\n \"Mc\n <\/div>\n
\n \"Mercedes-benz\n <\/div>\n
\n \"Mi-cho-ko\"\n <\/div>\n
\n \"Mikado\n <\/div>\n
\n \"Milka\n <\/div>\n
\n \"Nespresso\n <\/div>\n
\n \"Neutrogena\n <\/div>\n
\n \"Nina\n <\/div>\n
\n \"Old\n <\/div>\n
\n \"OPI\n <\/div>\n
\n \"Oreo\n <\/div>\n
\n \"Paco\n <\/div>\n
\n \"Pelforth\n <\/div>\n
\n \"Petit\n <\/div>\n
\n \"Pierre\n <\/div>\n
\n \"Poulain\n <\/div>\n
\n \"Prince\n <\/div>\n
\n \"Pure\n <\/div>\n
\n \"Ricola\n <\/div>\n
\n \"Romy\n <\/div>\n
\n \"SC\n <\/div>\n
\n \"Schweppes\n <\/div>\n
\n \"Sephora\n <\/div>\n
\n \"Smartbox\n <\/div>\n
\n \"Stylist\n <\/div>\n
\n \"Tuc\n <\/div>\n
\n \"Yves\n <\/div>\n
\n \"Yves-Saint-Laurent\n <\/div>\n
\n \"C\u00f4te\n <\/div>\n
\n \"Fuzetea\n <\/div>\n
\n \"Lu\n <\/div>\n
\n \"Espresso\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"CAMPARI\n <\/div>\n
\n \"clarins\"\n <\/div>\n
\n \"fauchon\"\n <\/div>\n
\n \"Les\n <\/div>\n
\n \"NUXE\"\n <\/div>\n
\n \"loreal\n <\/div>\n
\n \"MARS\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"SISLEY\"\n <\/div>\n
\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column el_id=\u00a0\u00bbequipe\u00a0\u00bb]<\/p>\n\n
\n
<\/span><\/span><\/div>\n
The Team<\/div>\n
\u201cWORK HARD, PLAY HARD\u201d<\/div>\n
\n