{"id":4215,"date":"2019-03-11T16:45:40","date_gmt":"2019-03-11T15:45:40","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/?post_type=case_study&#038;p=4215"},"modified":"2019-07-19T14:18:51","modified_gmt":"2019-07-19T13:18:51","slug":"stylist-x-nespressos-pop-up-coffee-shop","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/en\/case-study\/stylist-x-nespressos-pop-up-coffee-shop\/","title":{"rendered":"Stylist x Nespresso\u2019s Pop-Up Coffee Shop"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>Nespresso<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Experience a new weekly Nespresso coffee moment with a Vertuo brewing technology<br \/>\n<em>Stylist<\/em>, the free urban women\u2019s magazine that shed the codes of premium women\u2019s press, has launched Stylist Truck, a travelling truck that plays host to special pop-up partnerships to allow millennials to discover today\u2019s hottest brands.\u00a0Launch of the first-ever truck on December\u00a016 in collaboration with Nespresso.<\/p>\n<p>For the launch of the Stylist Truck, Stylist has joined forces with Nespresso, the number one brand in the high-quality single-serve coffee capsule market, to celebrate the launch of Nespresso\u2019s latest innovation in coffee brewing for \u201ca one-of-a-kind sensory coffee experience: even in a bigger cup\u201d.<\/p>\n<p>Starting December\u00a016, the Stylist Truck will become a Vertuo coffee shop during 6-months to get the word out about Nespresso\u2019s new machines designed for an entirely different group of consumers: mug aficionados.<\/p>\n<p>The Stylist x Nespresso coffee truck will set up shop every Friday in a rigorously selected neighbourhoods in Paris driving heavy traffic. On the menu: free tastings at the counter or take-away mugs for those in a hurry.<\/p>\n<p>About Stylist<\/p>\n<p>Stylist is a new concept for a freemium weekly magazine specially designed for smart young working urban women with exceedingly high standards for themselves and their style. With numerous awards for its editorial creativity, Stylist was voted Media Brand of the Year in the UK, where it has become the best-selling weekly fashion and lifestyle magazine with 419,632\u00a0copies distributed each week. In France, Stylist has developed a joint venture with the Marie Claire Group and Short List Media, the creator of the original concept. To be faithful to its English origins, Stylist features writing centred around powerful visuals, original article topics, and superb, creative, and premium fashion and beauty content. Over 400,000 distributed every Thursday in 10 different French cities: Paris, Lyon, Marseille, Aix-en-Provence, Nice, Bordeaux, Toulouse, Strasbourg, Nantes, and Lille.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p>\n\n    <div class=\"video content-video\">\n        <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n        <div class=\"title\"><\/div>\n        <div class=\"sub-title\"><\/div>\n        <div class=\"youtube\">\n            <iframe width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/uHn2RVCkO1s\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n        <\/div>\n    <\/div>\n\n    \n<p>[\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"kpi m-width\">\n\n        <div class=\"kpi-b\"><p>KPI<\/p><\/div>\n\n        <div class=\"circles\">\n                            \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1296.85\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">500K<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Contacts<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1331.9\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">x4<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">intention to purchase the Vertuo machine<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1261.8\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">79%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Memorization rate<\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Ness-Styl-1.jpg\" alt=\"Ness Styl 1\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Ness-Styl-3.jpg\" alt=\"Ness Styl 3\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Ness-Styl-2.jpg\" alt=\"Ness Styl 2\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"button\">\n        <a href=\"\">En savoir +<\/a>\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbvn-centered-title\u00a0\u00bb]<\/p>\n<div class=\"oSioSc\">\n<div id=\"tw-target\">\n<div id=\"tw-target-text-container\" class=\"gsrt tw-ta-container tw-nfl\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: center;\" data-placeholder=\"Traduction\"><span lang=\"en\" tabindex=\"0\">DISCOVER OUR KNOW-HOW AND OUR OTHER BUSINESSES<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":3589,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stylist x Nespresso\u2019s Pop-Up Coffee Shop - Globe Groupe<\/title>\n<meta name=\"description\" content=\"Discover our case study Nespresso Coffee shop, a roadshow with a traveling truck imagined and created by the shopper marketing agency to bring shoppers closer to your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/en\/case-study\/stylist-x-nespressos-pop-up-coffee-shop\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stylist x 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