{"id":4196,"date":"2019-03-11T12:10:22","date_gmt":"2019-03-11T11:10:22","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/?post_type=case_study&p=4196"},"modified":"2019-07-19T10:57:38","modified_gmt":"2019-07-19T09:57:38","slug":"activia-touch-of","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/en\/case-study\/activia-touch-of\/","title":{"rendered":"Activia Touch of"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb1206″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Take a relaxing break with the new Activia \u201cTouche de\u201d line of yoghurts inspired by teas and herbal teas.<\/p>\n

This year, Activia is taking its product line one step further with the release new recipes by launching original flavours inspired by tea, forging a new tasting experience that is both subtle and delicious. \u201cTouche\u00a0de<\/a>\u201d is the delicate combination of tea\/herbal tea\/fruit and yoghurt. For the occasion, the brand built a transparent bubble on the square in front of Gare St Lazare station, embodying the natural spirit of \u201cTouche de\u201d yoghurts.<\/p>\n

Inside the \u201cTouche de\u201d bubble: discovering the product line\u2019s universe<\/p>\n

    \n
  1. Tea-room style tasting<\/strong><\/li>\n<\/ol>\n

    Different tasting areas are available for customers: a bar, a snacking area, a restaurant (lunch), and a lounging area.<\/p>\n

      \n
    1. A refreshing service ritual with class to spare<\/strong><\/li>\n<\/ol>\n

      Customers are served in a way that is reminiscent of tea time: a saucer, a branded napkin, and a cool glass of iced tea.<\/p>\n

        \n
      1. Fun with photos<\/strong><\/li>\n<\/ol>\n

        Photos taken are immediately printed. Photos and gifs are also sent by email.<\/p>\n

        Sample tasting on the go.<\/p>\n

        The brand ambassador gives a sample and a page of coupons<\/strong> to customers.<\/p>\n

        Lastly, a three-wheel cargo bike sporting decorative plant life offers samples to potential customers on the go.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

        \n\n

        KPI<\/p><\/div>\n\n

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        \n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n <\/span>\n <\/text>\n
        77K<\/div>\n <\/svg>\n <\/div>\n\n
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        <\/div>\n
        tasting offered<\/div>\n <\/div>\n<\/div>\n \n
        \n
        \n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n <\/span>\n <\/text>\n
        64%<\/div>\n <\/svg>\n <\/div>\n\n
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        <\/div>\n
        participated in the photo experience<\/div>\n <\/div>\n<\/div>\n \n
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        \n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n <\/span>\n <\/text>\n
        100%<\/div>\n <\/svg>\n <\/div>\n\n
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        <\/div>\n
        excellent welcome of the campaign<\/div>\n <\/div>\n<\/div>\n <\/div>\n\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
        \n
        \n
        \n
        \"Activia<\/div>\n
        \"Activia<\/div>\n
        \"Activia<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
        \n En savoir +<\/a>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbvn-centered-title\u00a0\u00bb]<\/p>\n
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        \n

        DISCOVER OUR KNOW-HOW AND OUR OTHER BUSINESSES<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

        [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":3617,"template":"","acf":[],"yoast_head":"\nActivia Touch of - Globe Groupe<\/title>\n<meta name=\"description\" content=\"Discover our case study Activia "Touch of", an experiential marketing campaign via a pop'up store created by the Globe agency to bring shoppers closer to your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/en\/case-study\/activia-touch-of\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activia Touch of - Globe Groupe\" \/>\n<meta property=\"og:description\" content=\"Discover our case study Activia "Touch of", an experiential marketing campaign via a pop'up store created by the Globe agency to bring shoppers closer to your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globe-shopper.fr\/en\/case-study\/activia-touch-of\/\" \/>\n<meta property=\"og:site_name\" content=\"Globe Groupe\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-19T09:57:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/ACTIVIA-TOUCH-DE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globe-shopper.fr\/en\/case-study\/activia-touch-of\/\",\"url\":\"https:\/\/www.globe-shopper.fr\/en\/case-study\/activia-touch-of\/\",\"name\":\"Activia Touch of - 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