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High-speed motorways are heavily travelled, playing host to impressively large flows of people (nearly 2.42\u00a0million vehicles grace the roads each day). This is particularly true during the season of holiday departures, with a captive audience of potential customers that are often hard to reach (particularly families), at a time that is particularly well suited to buying (some impulse buying is an inherent part of leaving on holiday). The network of motorways has to comply with very strict security standards in terms of production and operational implementation. This is why RFE (Vinci\u2019s motorway advertising network) has exclusively <\/span>turned to Globe for its activation campaigns, with Globe stepping in to handle every last one of these operational requirements. #Roadshow #Sampling[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p>\n\n
\nThese campaigns have enormous impact, are subject to strict time constraints, and require detailed knowledge of shoppers\u2019 practices so that they can be adapted to users\u2019 rest periods, comply with the specificities of the Vinci motorway network\u2019s stringent requirements, and fulfil the needs of advertisers.
\nGlobe coordinates brand activation programmes to create brand-friendly marketing events on motorway networks by mixing customer experience and distribution: sampling at motorway service areas, roadshows at rest stops\/service areas, etc. Word of our campaigns spreads effectively thanks to a top-notch visual advertising network and teaser campaigns broadcast on Radio Vinci Autoroute.<\/p>\n