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Every woman is unique. Her make-up ritual is, too. This is the insight that led Yves Rocher\u2019s Make-Up Days, where Yves Rocher make-up artists tailor looks to the personality and facial features of individual women and offer custom-tailored make-up sessions. #PopUpStore #Malls #DriveToStore #Lesson #Customisation[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p>\n\n
\nFor the first time ever, each lesson is filmed and offered to participants as a digital video so that they can reproduce their look by themselves at home.
\nWomen leave more beautiful than ever with make-up that suits them perfectly and the solution they need to apply their own make-up at home with the same prowess as a professional make-up artist.
\nLocated at the heart of the flow of shoppers in shopping centres, Yves Rocher pop-up stores allow the brand to make itself known to as many women as possible, and also generate immediate, high-quality traffic to the shopping centre\u2019s Yves Rocher boutique\u00a0\u2013\u00a0providing an instant boost to sales.
\nYves Rocher\u2019s approach, which puts customers at the heart of the experience via a free personalised service, showcases the brand\u2019s generosity and the lengths it is willing to go to to<\/span> pay attention to its customers. It allows the brand to become a lasting part of customers\u2019 everyday lives by creating strong, individual ties with them.<\/p>\n