{"id":1797,"date":"2015-12-03T14:24:23","date_gmt":"2015-12-03T13:24:23","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=case_study&p=1797"},"modified":"2019-04-01T15:36:26","modified_gmt":"2019-04-01T14:36:26","slug":"roadshow-andros-tour","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/en\/case-study\/roadshow-andros-tour\/","title":{"rendered":"Andros Tour"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

(Re)introduce families to the pleasure of fruit<\/h2>\n

\u00e9tudes de cas<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb1800″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb title=\u00a0\u00bbEn chiffres\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Descriptif du Case Study<\/h3>\n

Les Podiums Carrefour accueillent Glenmorangie et sa r\u00e9f\u00e9rence phare : The Original, 10 ans d’\u00e2ge. Ces espaces premium con\u00e7us par Globe s\u2019habillent aux couleurs du single malt \u00e9cossais pour proposer une exp\u00e9rience phygitale qui associe d\u00e9gustation, immersion et personnalisation.<\/strong><\/p>\n

Pour faire d\u00e9couvrir ou red\u00e9couvrir les saveurs uniques de la cuv\u00e9e embl\u00e9matique The Original 10 ans d\u2019\u00e2ge, Globe a imagin\u00e9 pour Glenmorangie une activation shopper et retail qui propose un voyage initiatique dans l\u2019univers de la marque.<\/p>\n

1| La d\u00e9gustation au c\u0153ur d\u2019une exp\u00e9rience personnalis\u00e9e physique et digitale<\/em><\/strong><\/h6>\n

Ritualis\u00e9e autour d\u2019un c\u00e9r\u00e9monial d\u00e9di\u00e9, la d\u00e9gustation propos\u00e9e par L\u2019Expert Glenmorangie<\/strong> initie et guide le consommateur dans l\u2019Art de la d\u00e9gustation et propose un voyage aromatique et gustatif multi sensoriel.<\/p>\n

Avec My Personnal Glenmorangie,<\/strong> Globe propose chaque jour un happening sous forme d\u2019un atelier de customisation qui permet au shopper de faire graver sa bouteille \u00e0 son pr\u00e9nom\u00a0: un service personnalis\u00e9 qui h\u00e9ro\u00efse le produit et le rend unique.<\/p>\n

L\u2019exp\u00e9rience se poursuit sur le digital avec des bornes interactives qui proposent de voyager dans l\u2019univers de Glenmorangie, une approche p\u00e9dagogique et immersive \u00e0 la d\u00e9couverte de l\u2019histoire du fameux single malt \u00e9cossais.<\/p>\n

2| Les Podiums Carrefours pour Glenmorangie\u00a0: des pop-up stores premium au c\u0153ur d\u2019une zone de flux exceptionnelle<\/em><\/strong><\/h6>\n

Pour d\u00e9ployer cette activation shopper et retail, Glenmorangie et Globe ont choisi d\u2019investir les Podiums Carrefour.<\/p>\n

Situ\u00e9s au c\u0153ur du flux en all\u00e9e centrale ou principale dans 9 flagships Carrefour d\u2019Ile de France[1]<\/a>, ces espaces, v\u00e9ritables pop-up stores totalement brand\u00e9s aux couleurs de Glenmorangie, s\u2019inspirent de l\u2019univers visuels \u2013 couleurs, mati\u00e8res – des distilleries \u00e9cossaises pour plonger les shoppers dans l\u2019univers de la marque<\/strong>.<\/p>\n

N\u00e9s d\u2019une r\u00e9flexion men\u00e9e entre Carrefour et le groupe Globe, les Podiums Carrefour proposent une exp\u00e9rience premium unique en magasin en alliant sell in pour la marque et sell out pour l\u2019enseigne. Signe d\u2019un parti-pris fort et d\u2019un engagement majeur de Carrefour d\u2019accompagner les marques dans ses points de vente, les Podiums ont vocation \u00e0 r\u00e9enchanter le parcours client et booster les ventes.<\/p>\n

Sur des surfaces d\u00e9di\u00e9es au shop in shop de 28 m2,<\/strong> enti\u00e8rement brand\u00e9es aux couleurs des marques, ces pop-up stores sur mesure permettent de d\u00e9ployer pendant 7 jours <\/strong>des exp\u00e9riences phygitales (physiques x digitales) qui font vivre la promesse de la marque en coh\u00e9rence avec la plateforme de marque.<\/p>\n

Ces emplacements premium et strat\u00e9giques dans neuf Carrefour d\u2019Ile de France – flagships de l\u2019enseigne qui voient passer 650.000 personnes par semaine<\/strong> – ont d\u2019ores et d\u00e9j\u00e0 fait la preuve de leur efficacit\u00e9 avec une croissance \u00e0 deux chiffres constat\u00e9e sur les activations d\u00e9ploy\u00e9es depuis leur cr\u00e9ation.<\/strong><\/p>\n

6 jours d\u2019activation : du 30 octobre au 05 novembre 2018<\/b><\/p>\n

[1]<\/a> Montesson, Carr\u00e9 S\u00e9nart, Chambourcy, Coll\u00e9gien, Drancy, Ivry sur Seine, Pontault-Combault, Saint Quentin, Venette[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

\n\n

KPI<\/p><\/div>\n\n

\n \n
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\n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n Branding<\/span>\n <\/text>\n
95%<\/div>\n <\/svg>\n <\/div>\n\n
\n
<\/div>\n
brand recognition<\/div>\n <\/div>\n<\/div>\n \n
\n
\n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n Vente<\/span>\n <\/text>\n
23%<\/div>\n <\/svg>\n <\/div>\n\n
\n
<\/div>\n
conversion rate on D+2<\/div>\n <\/div>\n<\/div>\n \n
\n
\n \n \n \n \n <\/linearGradient>\n \n \n <\/circle>\n\n <\/g>\n\n\n <\/circle>\n <\/svg>\n\n \n \n Proximit\u00e9 avec la marque<\/span>\n <\/text>\n
+21<\/div>\n <\/svg>\n <\/div>\n\n
\n
<\/div>\n
points<\/div>\n <\/div>\n<\/div>\n <\/div>\n\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
\n
\n
\n
\"andros\"<\/div>\n
\"ANDROS-slider-3-e1452201255481\"<\/div>\n
\"ANDROS-slider-2-e1452201233193\"<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
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