{"id":1780,"date":"2015-12-03T14:27:50","date_gmt":"2015-12-03T13:27:50","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=case_study&p=1780"},"modified":"2019-04-01T15:47:00","modified_gmt":"2019-04-01T14:47:00","slug":"sales-events-affligem","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/en\/case-study\/sales-events-affligem\/","title":{"rendered":"Affligem’s Master Brewers"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Going premium trigger consumer interest<\/h2>\n

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<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The history of Affligem beer stretches back over nearly a whole millennium, with the recipe transmitted from one generation to the next through monks of the brotherhood of brewers at Affligem Abbey.<\/p>\n

Today, however, beer drinking has become commonplace and ordinary. How can brewers restore beer to its former glory?\u00a0 By drawing inspiration from the universe of luxury and fine wines.<\/p>\n

With promotional locations in the heart of supermarkets, the Affligem brewery showcases elements drawn from the authentic elegance and contemporary style used by major luxury wine and liquor brands. Shoppers can attend a tasting with Affligem master brewers, who introduce them to the art of serving and savouring fine Abbey beer\u00a0\u2013\u00a0an educational journey of the senses.<\/p>\n

This initiation into fine beer is firmly rooted in the brand\u2019s DNA: down-to-earth but prestigious, authentic but sophisticated.<\/p>\n

#In-store #Flagship #StoryTelling #StorySelling[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

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KPI<\/p><\/div>\n\n

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77%<\/div>\n <\/svg>\n <\/div>\n\n
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100%<\/div>\n <\/svg>\n <\/div>\n\n
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Sign satisfaction rate<\/div>\n <\/div>\n<\/div>\n \n
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packs per average basket<\/div>\n <\/div>\n<\/div>\n <\/div>\n\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
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\"AFFLIGEM<\/div>\n
\"Affligem<\/div>\n
\"AFFLIGEM<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
\n En savoir +<\/a>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n
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DISCOVER OUR KNOW-HOW AND OUR OTHER BUSINESSES<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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