{"id":1759,"date":"2015-12-03T14:33:45","date_gmt":"2015-12-03T13:33:45","guid":{"rendered":"https:\/\/globe-group.com\/?post_type=case_study&p=1759"},"modified":"2019-03-11T11:17:31","modified_gmt":"2019-03-11T10:17:31","slug":"sales-events-kleenex-balsam","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/en\/case-study\/sales-events-kleenex-balsam\/","title":{"rendered":"Kleenex Balsam Days"},"content":{"rendered":"

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Kleenex Balsam Days<\/h2>\n

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<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]A few words from V\u00e9ronique Bontemps, Managing Director of Kimberly-Clark France<\/p>\n

What can you say about Globe Group\u2019s work with Kimberly Clark?<\/strong><\/p>\n

\u201cAs time has passed, the campaigns have intensified, becoming more qualitative and targeted. And at the same time, Kleenex has evolved. We felt that the brand had the presence and the legitimacy to shift from a very functional approach to a more emotional one.\u201d<\/p>\n

Balsam Days: \u201cGently Prepare for Winter\u201d<\/strong><\/p>\n

This is why Globe Groupe proposed product-focused creative workshops in all major shopping centres, where participants were able to create something, exchange with one another, share a moment, photos, etc. When a shopper marketing agency is capable of deploying events in the right shopping centre, in the right place at the right time, brand and sales activation can be very effective.\u201d<\/p>\n

An all-encompassing strategy<\/strong><\/p>\n

\u201cEverybody contributes to guaranteeing the utmost consistency and effectiveness of the different customer contact points. To get overall recommendations from customers, agencies need to work further upstream and establish project groups.\u201d<\/p>\n

#Roadshow #StreetMarketing #Sampling[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

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KPI<\/p><\/div>\n\n

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sales in stores participating in the event<\/div>\n <\/div>\n<\/div>\n \n
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new consumers in 2 years<\/div>\n <\/div>\n<\/div>\n \n
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recruiter in the tissue category<\/div>\n <\/div>\n<\/div>\n <\/div>\n\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
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\"KLEENEX<\/div>\n
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\"KLEENEX<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
\n En savoir +<\/a>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n
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DISCOVER OUR KNOW-HOW AND OUR OTHER BUSINESSES<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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