{"id":5252,"date":"2018-10-10T00:00:00","date_gmt":"2018-10-09T23:00:00","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/unkategorisiert\/expertise-street-marketing\/"},"modified":"2020-07-16T14:32:41","modified_gmt":"2020-07-16T13:32:41","slug":"expertise-street-marketing","status":"publish","type":"post","link":"https:\/\/www.globe-shopper.fr\/de\/news\/expertise-street-marketing\/","title":{"rendered":"DIE EXPERTISE DER AGENTUR GLOBE GROUPE IM STREETMARKETING"},"content":{"rendered":"<p>GLOBE Group, setzt kreative und innovative <a href=\"https:\/\/www.globe-shopper.fr\/de\/promotion\/sampling-street-marketing\/\">Street-Marketing-Aktionen<\/a> ein, um die Verbraucher n\u00e4her an die Marken heranzuf\u00fchren. Unser Ziel: den Verbrauchern ein einzigartiges Erlebnis au\u00dferhalb der Verkaufsstelle zu bieten, um einen bleibenden Eindruck zu hinterlassen.<br \/>\nBemusterung, Guerilla-Marketing, <a href=\"https:\/\/www.globe-shopper.fr\/de\/eventagentur\/\">Event-Marketing<\/a>, <a href=\"https:\/\/www.globe-shopper.fr\/de\/promotion\/roadshow\/\">Roadshow<\/a>, Massenvertrieb, <a href=\"https:\/\/www.globe-shopper.fr\/de\/promotion\/pop-up-store\/\">Pop-up Store<\/a>, Flashmob, Foodtruck&#8230; alles ist m\u00f6glich!<\/p>\n<h2>Was ist Street-Marketing?<\/h2>\n<p>Street Marketing ist eine <strong>Kommunikationsma\u00dfnahme<\/strong>, die auf der Stra\u00dfe und\/oder an \u00f6ffentlichen Orten eingesetzt wird, um eine Marke, ein Ereignis oder ein Produkt zu promoten. Unsere Teams nutzen die Prinzipien des Street-Marketings, um die Veranstaltung zu gestalten und den Verbraucher zu \u00fcberraschen und so die richtige Botschaft zur richtigen Zeit am richtigen Ort zu verbreiten. Ziel ist es, die Marke den Verbrauchenden n\u00e4her zu bringen, indem sie ihnen ein einzigartiges und lohnendes Erlebnis bietet. Street-Marketing-Kampagnen erh\u00f6hen die Markenpr\u00e4senz, helfen den Verbrauchenden, ein Produkt kennen zu lernen, f\u00f6rdern den Verkauf und erh\u00f6hen die Sichtbarkeit und Viralit\u00e4t.<\/p>\n<p>Wir unterscheiden heute zwischen vielen verschiedenen Formen des Stra\u00dfen-Marketings: <strong>Ambient, Ambush, Buzz, Stealth, Street, Undercover, Viral<\/strong>&#8230; Dies sind alles Techniken des Street-Marketings, die dazu dienen, Marken attraktiv, dynamisch und ansprechend f\u00fcr die Verbrauchenden zu machen.<\/p>\n<h2>Ein Beispiel einer Street-Marketing-Kampagne der Agentur GLOBE Groupe<\/h2>\n<h3>Die Street-Marketing-Kampagne f\u00fcr TUC Break<\/h3>\n<p>Ein praktisches Miniformat, zwei schmackhafte Rezepte&#8230; Zum Start von TUC Break gehen Animatoren, begleitet von Fotografen, auf die Stra\u00dfen der gr\u00f6\u00dften St\u00e4dte Frankreichs, um den Menschen einen Vorgeschmack auf dieses neue Produkt zu geben und Momente des TUC Break-Konsums einzufangen. Eine h\u00f6chst fotogene <a href=\"https:\/\/www.globe-shopper.fr\/de\/promotion\/sampling-street-marketing\/\">Street-Marketing-Kampagne<\/a>, entworfen von der Agentur GLOBE Groupe!<br \/>\nDie Animateure realisieren die Veranstaltung mit Hilfe eines farbenfrohen Stra\u00dfenverkaufs. Dynamisch, l\u00e4chelnd und deutlich sichtbar in ihren Markenoutfits, bemustern sie <strong>220.000 TUC Break-Beutel<\/strong> und ein Rabattangebot, um den Verkauf anzukurbeln.<br \/>\nAber das ist noch nicht alles! Alle Passanten sind eingeladen, an einem kurzen <strong>Fotoshooting<\/strong> teilzunehmen. Allein oder in Gruppen w\u00e4hlen alle Verbraucher einen Fotorahmen, um w\u00e4hrend der TUC-Pause vor der Linse zu posieren. <strong>Im B\u00fcro, am Strand, in der U-Bahn oder im Park<\/strong>&#8230; der Fotograf h\u00e4lt den Moment der Verkostung fest. In wenigen Sekunden entwickelt, wird das Foto dem Verbraucher als Gourmet-Souvenir zur\u00fcckgegeben.<\/p>\n<p><span style=\"color: #236aa6;\"><strong>Diese Street-Marketing-Kampagne wird in ganz Frankreich durchgef\u00fchrt, um so nah wie m\u00f6glich an den Konsumenten zu sein und sie dazu zu bringen, das neue TUC Break-Format in einer lustigen Atmosph\u00e4re zu testen. Eine Stra\u00dfenvermarktungsaktion, die ein durchschlagender Erfolg war!<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GLOBE Group, setzt kreative und innovative Street-Marketing-Aktionen ein, um die Verbraucher n\u00e4her an die Marken heranzuf\u00fchren. Unser Ziel: den Verbrauchern ein einzigartiges Erlebnis au\u00dferhalb der Verkaufsstelle zu bieten, um einen bleibenden Eindruck zu hinterlassen. Bemusterung, Guerilla-Marketing, Event-Marketing, Roadshow, Massenvertrieb, Pop-up Store, Flashmob, Foodtruck&#8230; alles ist m\u00f6glich! Was ist Street-Marketing? Street Marketing ist eine Kommunikationsma\u00dfnahme, die [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187],"tags":[198,199],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagne Street Marketing - Expertise shopper marketing Globe<\/title>\n<meta name=\"description\" content=\"Die Globe Group: Die Experten-Agentur f\u00fcr Street-Marketing \u272a jetzt Kontakt aufnehmen und einmalige Markenerlebnisse kreieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/de\/news\/expertise-street-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne Street Marketing - 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