{"id":5862,"date":"2018-12-27T13:50:40","date_gmt":"2018-12-27T12:50:40","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/case-study\/marketing-experientiel-activia\/"},"modified":"2022-01-13T14:46:26","modified_gmt":"2022-01-13T13:46:26","slug":"activia-bahnhof-paris","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/de\/case-study\/activia-bahnhof-paris\/","title":{"rendered":"Activia Touche De"},"content":{"rendered":"

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Eine nat\u00fcrliche Pause mit ACTIVIA<\/strong><\/h2>\n

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<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb1163″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

G\u00f6nnen Sie sich eine entspannende Pause mit den neuen, von Kr\u00e4utertee inspirierten Joghurts ACTIVIA Touche de.<\/strong><\/h3>\n

In diesem Jahr geht ACTIVIA noch einen Schritt weiter und schl\u00e4gt neue Rezepte mit neuen Geschmacksnoten vor, die von Teeaufg\u00fcssen inspiriert sind und eine neue, subtile und k\u00f6stliche Erfahrung erm\u00f6glichen. \u00ab\u00a0Touch of\u00a0\u00bb ist die delikate Verbindung von Pflanzen und nat\u00fcrlichen Fruchtnoten. Bei dieser Gelegenheit installierte die Marke einen transparenten Ballon auf dem Vorplatz des Gare St. Lazare, um die Nat\u00fcrlichkeit des neuen Produkts zu verk\u00f6rpern.<\/span><\/p>\n

Eintauchen in den Touche de\u00ae-Ballon<\/strong><\/h3>\n

1. Verkostungen<\/span><\/p>\n

2. Tea-Time-Ritual mit sorgf\u00e4ltigem und erfrischendem Service<\/span><\/p>\n

3. lustige Fotoanimation<\/p>\n

Und f\u00fcr diejenigen, die es eilig haben: Verkostung 2 go.<\/span><\/p>\n

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KPI<\/p><\/div>\n\n

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Verkostungen<\/div>\n <\/div>\n<\/div>\n \n
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der G\u00e4ste machten ein Foto<\/div>\n <\/div>\n<\/div>\n \n
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erfolgreiche Kampagne<\/div>\n <\/div>\n<\/div>\n <\/div>\n\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
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\"Activia<\/div>\n
\"Activia<\/div>\n
\"Activia<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n [\/vc_column][\/vc_row][vc_row][vc_column]\n
\n Mehr erfahren +<\/a>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Erfahren Sie mehr \u00fcber unser Know-How und unsere anderen Gesch\u00e4ftsbereiche:<\/p>\n

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