{"id":4750,"date":"2019-07-02T13:17:40","date_gmt":"2019-07-02T12:17:40","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/?post_type=case_study&#038;p=4750"},"modified":"2022-01-13T13:56:38","modified_gmt":"2022-01-13T12:56:38","slug":"arla-kaergarden","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/de\/case-study\/arla-kaergarden\/","title":{"rendered":"Arla Kaergarden"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2><span style=\"font-weight: 400;\">ARLA KAERGARDEN ROADSHOW<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">\u201eSei nicht so hart zu deinem Brot\u201c \u2013 Davon das leckerer Buttergeschmack auf einer Scheibe Brot auch ohne zerst\u00f6rte und durchl\u00f6cherte Brotscheiben m\u00f6glich ist, konnten sich von August bis Oktober 2015 mehrere zehntausend Menschen bei der Arla Kaergarden Roadshow \u00fcberzeugen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mit Arla Kaergarden konnten wir 2015 die Nummer 2 im deutschen Buttermarkt als Kunden gewinnen und das Kundensegment \u201eFood\u201c ausbauen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wenn das Beste aus Butter und Raps\u00f6l miteinander kombiniert werden, wird \u201estreichzart direkt aus dem K\u00fchlschrank\u201c zur Wirklichkeit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 13 Gro\u00dfst\u00e4dten testeten Passanten an Bahnh\u00f6fen und in Einkaufszentren den Geschmack der Arla Kaergarden Produkte vor Ort auf der Aktionsfl\u00e4che und nahmen ein Sample f\u00fcr zu Hause. Knapp 100 Promoter waren im Einsatz um einen Erlebnismoment f\u00fcr Jung und Alt zu kreieren.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Aktion wurde von uns konzipiert und umgesetzt. Dazu geh\u00f6rte: Locationauswahl, Genehmigungen, Personal, K\u00fchllogistik, Standaufbau inkl. Entwicklung und das Design des Equipments und der Outfits.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"kpi m-width\">\n\n        <div class=\"kpi-b\"><p>KPI<\/p><\/div>\n\n        <div class=\"circles\">\n                            \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">13<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Gro\u00dfst\u00e4dte<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">100<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Promoter<\/div>\n    <\/div>\n<\/div>\n                                <\/div>\n\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/07\/Arla-Kaergarden-Roadshow_Filter_OK-DSC_0056.jpg\" alt=\"Arla-Kaergarden-Roadshow_Filter_OK-DSC_0056\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/07\/Arla-Kaergarden-Roadshow_Filter_OK-DSC_0085.jpg\" alt=\"Arla-Kaergarden-Roadshow_Filter_OK-DSC_0085\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/07\/Arla-Kaergarden-Roadshow_Filter_OK-DSC_0557.jpg\" alt=\"Arla-Kaergarden-Roadshow_Filter_OK-DSC_0557\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/07\/Arla-Kaergarden-Roadshow_Filter_OK-20150916_114732.jpg\" alt=\"Arla-Kaergarden-Roadshow_Filter_OK-20150916_114732\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"button\">\n        <a href=\"\">Mehr erfahren +<\/a>\n    <\/div>\n\n    [\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":7461,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arla Kaergarden \u00bb Verk\u00f6stigung \u00bb Roadshow<\/title>\n<meta name=\"description\" content=\"Durch eine Sampling-Roadshow von Globe, wurden Kunden von Arla Kaergarden \u00fcberzeugt \u2714 streichzart direkt aus dem K\u00fchlschrank.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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