{"id":4732,"date":"2019-07-02T12:15:22","date_gmt":"2019-07-02T11:15:22","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/?post_type=case_study&#038;p=4732"},"modified":"2019-09-25T13:34:14","modified_gmt":"2019-09-25T12:34:14","slug":"deutsche-bank","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/de\/case-study\/deutsche-bank\/","title":{"rendered":"Deutsche Bank"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2><span style=\"font-weight: 400;\">Neues Serviceangebot virtuell entdecken!<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Um Bestandskunden von dem neuen Online-Banking-Angebot zu \u00fcberzeugen, lie\u00df sich die Deutsche Bank eine besondere Aktion einfallen: Ein virtuelle Reise via VR-Brille \u2013 Fallschirmsprung inklusive &#8211; um alle Aspekte und Vorteile des neuen Serviceangebots \u201eerlebbar\u201c darzustellen. Mit einer Aktionsroadshow in 50 Filialen konnten 1.500 Kunden an dem Abenteuer teilnehmen, und direkt vor Ort, wenn gew\u00fcnscht, das neue Serviceangebot abonnieren. Eiligen Kunden wurde eine VR-Brille-to-go f\u00fcr Smartphones mitgegeben, um das Markenerlebnis zuhause nachholen zu k\u00f6nnen.<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"kpi m-width\">\n\n        <div class=\"kpi-b\"><p>KPI<\/p><\/div>\n\n        <div class=\"circles\">\n                            \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">50<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Filialen<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">1500<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Kunden<\/div>\n    <\/div>\n<\/div>\n                                <\/div>\n\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/07\/Deutsche_Bank_Filter_OK-FUJI5241.jpg\" alt=\"Deutsche Bank Promotion GLOBE\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/07\/Deutsche_Bank_Filter_OK-FUJI5316.jpg\" alt=\"Deutsche_Bank_Filter_OK-FUJI5316\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/07\/Deutsche_Bank_Filter_OK-FUJI5199.jpg\" alt=\"Deutsche_Bank_Filter_OK-FUJI5199\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"button\">\n        <a href=\"\">Mehr erfahren +<\/a>\n    <\/div>\n\n    [\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":4719,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deutsche Bank \u00bb Virtual Reality Roadshow \u00bb VR-Erlebnismarketing<\/title>\n<meta name=\"description\" content=\"Ein Reise via VR-Brille \u2605 Um Kunden von dem neuen Online-Banking-Angebot zu \u00fcberzeugen, unternahm die Deutsche Bank eine besondere Aktion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/de\/case-study\/deutsche-bank\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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