{"id":4622,"date":"2019-06-28T14:03:16","date_gmt":"2019-06-28T13:03:16","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/?post_type=case_study&#038;p=4622"},"modified":"2019-09-25T13:50:40","modified_gmt":"2019-09-25T12:50:40","slug":"homann-handelszentralen-roadshow","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/de\/case-study\/homann-handelszentralen-roadshow\/","title":{"rendered":"Homann Handelszentralen Roadshow"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>Homann Handelszentralen Roadshow<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb4685&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Neue Rezepturen, neuer Look! \u2013 Mit einem kompletten Relaunch des Homann Sortiments startete die Feinkost-Marke 2019 stark durch. Zielsetzung: die Marke Homann moderner, nat\u00fcrlicher, authentischer in Szene zu setzen und Neukunden zu gewinnen. Um die neue Strategie, die Produktinnovationen und Packaging Designs intern und dem Handel vorzustellen, beauftragte Homann Globe mit der Konzeption und Durchf\u00fchrung einer Event-Roadshow durch die eigenen Firmenstandorte und Handelszentralen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programm hierbei:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Roadshow mit individuell umgebauten Airstream-Wohnwagen &amp; Dodge aus dem hauseigenen Globe Fuhrpark<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hochwertige Verkostungen der Homann-Salate und Brotaufstriche, um die Wertigkeit der Produkte in den Vordergrund zu stellen.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vorstellung der neuen Ranges und der neuen Konzepte im markeneigenen Showroom mit Besprechungsecke.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"kpi m-width\">\n\n        <div class=\"kpi-b\"><p>KPI<\/p><\/div>\n\n        <div class=\"circles\">\n                            \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">X<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Daten<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">X<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Locations<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">XX<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Verkostungen<\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/06\/Homann_Roadshow_Team_Filter_1800x1197.jpg\" alt=\"Homann_Roadshow_Team_Filter_1800x1197\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/06\/Homann_Roadshow_Showroom_Filter_1480x1800.jpg\" alt=\"Homann_Roadshow_Showroom_Filter_1480x1800\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/06\/Homann_Roadshow_People_Filter_1800x1197.jpg\" alt=\"Homann_Roadshow_People_Filter_1800x1197\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2019\/06\/Homann_Roadshow_Werbedame_Filter_1800x1197.jpg\" alt=\"Homann_Roadshow_Werbedame_Filter_1800x1197\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"button\">\n        <a href=\"\">Mehr erfahren +<\/a>\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><b>Homann Handelsmessen<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bei den Handelspartnern eine bleibenden Eindruck hinterlassen und zum Verweilen am Stand einzuladen war die Zielsetzung f\u00fcr den neuen Homann Handelsmessestand, der es der Firma erlauben sollte, alle Marken des Hauses (Homann, Nordsee &amp; Nadler) in einer ansprechenden, authentischen und qualitativen Atmosph\u00e4re zu pr\u00e4sentieren. Globe entwickelte hierf\u00fcr ein modulares Standkonzept, das sich nicht nur an verschiedene Locations und Standgr\u00f6\u00dfen anpassen kann, sondern auch jeweils die Identit\u00e4t einer der 3 Homann-Marken \u00fcbernehmen kann.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Globe entwickelte hierbei:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Einen modularen Premium-Stand und Markenauftritt<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ein passendes Verkostungskonzept, um die Homann-Produkte kalt und warm ansprechend und qualitativ in Szene zu setzen.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":4687,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Homann Handelszentralen \u25b6 Roadshow \u25b6 Verkostungskonzept<\/title>\n<meta name=\"description\" content=\"Mit einem kompletten Relaunch des Homann Sortiments startete die Feinkost-Marke 2019 stark durch \u261e Globe kreiert daf\u00fcr eine Event-Roadshow\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globe-shopper.fr\/de\/case-study\/homann-handelszentralen-roadshow\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homann Handelszentralen \u25b6 Roadshow \u25b6 Verkostungskonzept\" \/>\n<meta property=\"og:description\" content=\"Mit einem kompletten Relaunch des Homann Sortiments startete die Feinkost-Marke 2019 stark durch \u261e Globe kreiert daf\u00fcr eine Event-Roadshow\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globe-shopper.fr\/de\/case-study\/homann-handelszentralen-roadshow\/\" 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