{"id":4571,"date":"2018-12-27T17:12:02","date_gmt":"2018-12-27T16:12:02","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/case-study\/roadshow-nespresso-cafe-ephemere\/"},"modified":"2019-09-25T13:16:40","modified_gmt":"2019-09-25T12:16:40","slug":"roadshow-nespresso-cafe","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/de\/case-study\/roadshow-nespresso-cafe\/","title":{"rendered":"Stylist x Nespresso\u2019s Pop-Up Coffee Shop"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>Nespresso<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>Stylist, das kostenlose Frauenmagazin, das die Premium-Frauenpresse in Frankreich ordentlich aufgemischt hat, bietet seit neuestem in Zusammenarbeit mit Globe ein zus\u00e4tzliches Medium: den Stylist-Truck. Einen mobiles Samplingfahrzeug f\u00fcr besondere Pop-Up Marken-Partnerschaften, durch welches die Leser des Magazins (in erster Linie modeinteressierte Grossstadt-Millenials) w\u00e4hrend der Verteilung der Zeitschrift mit den angesagten Marken des Moments bekannt gemacht werden k\u00f6nnen.<\/strong><\/p>\n<p>Erste Aktion des Stylist Trucks \u2013 eine Median-Partnerschaft mit Nespresso zum Launch des Neuen Nespresso Vertuo Systems, das sinnliche Kaffee-Erlebnis f\u00fcr gro\u00dfe Becher.<\/p>\n<p>Hierf\u00fcr verwandelte sich der Stylist Truck f\u00fcr sechs Monate in einen Vertuo Coffee Shop, um f\u00fcr Nespresso eine v\u00f6llig neue Zielgruppe zu erobern \u2013 Die \u201eGrossen-Pott-Kaffee-\u201e-Liebhaber, denen die klassischen Espresso-Formate der Marke oftmals zu klein sind, die aber den einzigartigen Geschmack der Marke zu sch\u00e4tzen wissen.<\/p>\n<p>Der Stylist x Nespresso Kaffee-Truck wurde jeden Freitag zeitgleich mit der Verteilung des Stylist-Magazins an sorgf\u00e4ltig selektierten Standorten mit hoher Passantenfrequenz in Paris aufgestellt. Das Angebot: Kostenlose Kaffee-Verkostung am Tresen oder On-The-Go.<\/p>\n<p><strong>\u00dcber Stylist<\/strong><\/p>\n<p>Stylist ist innovatives Freemium (w\u00f6chentliches Gratis-Magazin) f\u00fcr smarte, aktive, urbane junge Frauen mit hohem Anspruch an sich selbst und an ihren Stil.. Als bereits mehrfach f\u00fcr seine redaktionelle Kreativit\u00e4t preisgekr\u00f6ntes Magazin wurde Stylist in Gro\u00dfbritannien zur Media Brand des Jahres gew\u00e4hlt und ist heute die Fashion- und Lifestylemagazin mit der h\u00f6chsten Auflage, (419.632 Ausgaben pro Woche). In Frankreich ist Stylist eine Joint Venture mit der Marie Claire Group und Short List Media. Getreu dem englischen Original steht Stylist f\u00fcr originelle Artikelthemen, kreatives Lay-out und erstklassige Fashion- und Beauty-Inhalte. Mehr als 400.000 Ausgaben werden jeden Donnerstag &amp; Freitag in zehn verschiedenen franz\u00f6sischen Gro\u00dfst\u00e4dten gratis verteilt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p>\n\n    <div class=\"video content-video\">\n        <div class=\"separateur\"><span class=\"one\"><\/span><span class=\"two\"><\/span><\/div>\n        <div class=\"title\"><\/div>\n        <div class=\"sub-title\"><\/div>\n        <div class=\"youtube\">\n            <iframe width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/uHn2RVCkO1s\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n        <\/div>\n    <\/div>\n\n    \n<p>[\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"kpi m-width\">\n\n        <div class=\"kpi-b\"><p>KPI<\/p><\/div>\n\n        <div class=\"circles\">\n                            \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1226.75\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">500K<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Kontakte<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1402\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">x4<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Kaufabsichten f\u00fcr das Vertuo-Ger\u00e4t<\/div>\n    <\/div>\n<\/div>\n                                        \n<div class=\"circle-wrapper\">\n    <div class=\"circle\" data-stroke-dash-offset=\"1261.8\">\n        <svg viewBox=\"0 0 240 240\"\n             class=\"circle__svg\" style=\"width: 240px\">\n            <linearGradient id=\"gradient\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\n                <stop offset=\"0%\" stop-color=\"#00529c\"\/>\n                <stop offset=\"100%\" stop-color=\"#00529c\"\/>\n            <\/linearGradient>\n            <g>\n                <circle\n                        r=\"111.5\"\n                        cx=\"50%\"\n                        cy=\"50%\"\n                        style=\"stroke-width: 17\"\n                        class=\"circle__base\"\n                >\n                <\/circle>\n\n            <\/g>\n\n\n            <circle\n                    r=\"111.5\"\n                    cx=\"50%\"\n                    cy=\"50%\"\n                    stroke=\"url(#gradient)\"\n                    style=\"\n                            stroke-width: 17;\n                            stroke-dasharray: 701;\n                            stroke-dashoffset: 701;\n                            \"\n                    class=\"circle__progress\"\n            ><\/circle>\n        <\/svg>\n\n        <svg class=\"circle__value\" viewBox=\"0 0 450 450\">\n            <text x=\"50%\" y=\"47%\" font-size=\"150\" text-anchor=\"middle\" font-family=\"Montserrat, sans-serif\"\n                  fill=\"#003366\" dy=\"0.3em\">\n                <span class=\"l\"><\/span>\n            <\/text>\n                <div class=\"graphicvalue\">79%<\/div>\n        <\/svg>\n    <\/div>\n\n    <div class=\"content\">\n        <div class=\"sep\"><\/div>\n        <div class=\"text\">Einpr\u00e4gung<\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"slider images\">\n        <div class=\"carousel-wrap\">\n            <div class=\"owl-carousel mains-slider\">\n                                                            <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Ness-Styl-3.jpg\" alt=\"Ness Styl 3\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Ness-Styl-1.jpg\" alt=\"Ness Styl 1\"><\/div>\n                                                                                <div class=\"item\"><img src=\"https:\/\/www.globe-shopper.fr\/wp-content\/uploads\/2018\/12\/Ness-Styl-2.jpg\" alt=\"Ness Styl 2\"><\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n\n\n    [\/vc_column][\/vc_row][vc_row][vc_column]\n    <div class=\"button\">\n        <a href=\"\">Mehr erfahren +<\/a>\n    <\/div>\n\n    [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p class=\"vn-centered-title\" style=\"text-align: center;\">Entdecken Sie unser Know-how und unsere anderen Gesch\u00e4ftsbereiche<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":3589,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stylist x Nespresso Caf\u00e9 \u2605 Roadshow \ud83d\ude8dStylist Truck<\/title>\n<meta name=\"description\" content=\"Der Stylist-Truck 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