{"id":4562,"date":"2019-03-11T11:38:00","date_gmt":"2019-03-11T10:38:00","guid":{"rendered":"https:\/\/www.globe-shopper.fr\/case-study\/neutrogena\/"},"modified":"2022-01-13T14:40:34","modified_gmt":"2022-01-13T13:40:34","slug":"neutrogena","status":"publish","type":"case_study","link":"https:\/\/www.globe-shopper.fr\/de\/case-study\/neutrogena\/","title":{"rendered":"NEUTROGENA"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

<\/span><\/span><\/div>\n\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb2726″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Johnson & Johnsons bekannte Marke setzt ihre Eroberung von Superm\u00e4rkten mit der Hydro Boost Hautpflege-Produktlinie fort.<\/strong><\/p>\n

Neutrogena auf Eroberungstour von mittelgro\u00dfe und gro\u00dfe Superm\u00e4rkte. Viele Jahre waren die Supermarkt-Linien von Neutrogena auf Akne-Produkte limitiert, doch jetzt erweitert die Marke Ihr Grocery-Sortiment mit einer Gesichtspflegeserie, die wie auch die anderen Produkte der Marke auf der ber\u00fchmten norwegischen Formel basieren. Die Hydro-Boost Range f\u00fcr Frauen zwischen 25 und 40, mit dem feuchtigkeitsspendenden Aktivstoff Hyalurons\u00e4ure zum effektiven Kampf gegen die ersten Falten.<\/p>\n

Vom selektiven Vertrieb inspiriert: Eine Strategie, die sich lohnt<\/strong><\/p>\n

79 % aller Frauen suchen bei der Auswahl von Beautyprodukten nach verl\u00e4sslichem und professionellem Rat von Experten. Um potentielle Neukunden anzuziehen, entwickelten Neutrogena und Globe daher den Neutrogena HydroBoost-Corner, einem Premium Shop-in-shop System inspiriert von den bekannten Markencornern in selektiven Parf\u00fcmerien. Ein Team von Beauty-Experten steht den Kundinnen wie im Fachhandel mit Rat zur Seite und ber\u00e4t diese fachkundig & individuell zur Auswahl der Produkte je nach Hauttyp, sowie zur Applikation nach der speziell entwickelten \u201edrei-Schritte-f\u00fcr gut gepflegte Haut \u201d Pflegeroutine.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n

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Entdecken Sie unser Know-how und unsere anderen Gesch\u00e4ftsbereiche.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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